Marketing Executive - Surrey, United Kingdom - LMA Recruitment Formerly Ball & Hoolahan

Description

Job Description

Marketing Executive (Local store marketing)

Salary circa 40k

West London Area

Please only apply if your experience is relevant to the job

We are looking for an enthusiastic marketing executive from Quick Service Restaurant (QSR) or hospitality background with experience in local store marketing and campaign management?

You are a creative contributor who will work with the UK Franchise groups and UK Brand Manager in the design and delivery of Local Store Marketing and New Store opening strategies, plans and marketing initiatives that grow same-store sales and brand equity in the UK.

Responsibilities include:-

Local Store Marketing

• Collaborate with franchisees and the field team to understand restaurant needs and target consumers, creating restaurant profiles.
• Develop Local Store Marketing plans for restaurants/regions based on market insights, consumer data, seasonality, and sales goals.
• Coordinate and execute successful Local Store Marketing plans with franchise teams and agencies.
• Lead the development and approval of Local Store Marketing tools and assets, working closely with franchisees or the Brand Manager.
• Analyze the performance of Local Store Marketing plans and share results and insights with franchisees and the brand team.

New Store Openings Campaigns:

• Partner with franchisees and the field team to assess consumer and competitive landscapes in new restaurant territories.
• Create effective New Store Opening plans in collaboration with franchisees, the brand team, and agency partners to drive sustainable sales and maximize brand awareness.
• Analyze the performance of New Store Opening plans and communicate findings to franchisees and the brand team.

Manage Budget / Marketing Co-Op

• Manage and track marketing spend (UK) across all key activities.