Manager - Demand Partnerships - London - InMobi

    InMobi
    InMobi London

    2 days ago

    Description

    InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

    Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi's global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

    Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company's Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

    At InMobi Advertising, you'll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit

    About the Role

    The Demand Partnerships Management (DPM) team at InMobi Exchange plays a pivotal role in driving programmatic revenue by managing and nurturing relationships with Demand Side Platform (DSP) clients globally. As a top revenue investment for the company, the DPM team oversees all direct DSP integrations on the InMobi Exchange.

    The Senior Demand Partner Manager (DPM) will oversee a diverse portfolio of performance DSPs. This role involves cultivating strong relationships across these partners' supply, demand, and product teams, uncovering opportunities for growth through cross-sell and up-sell initiatives, and scaling accounts to maximise their potential.

    Key Responsibilities

    • Own and grow relationships with performance-focused DSPs across global markets.
    • Serve as the primary point of contact for demand partners, managing both day-to-day operations and long-term strategic initiatives.
    • Analyze DSP performance metrics (e.g., win rates, CPM, CTR, eCPIs) and collaborate with internal teams (Product, Engineering, Operations) to improve traffic quality, auction mechanics, and outcomes.
    • Partner with data science and yield teams to uncover opportunities for bid density, price optimisation, and DSP-specific tuning.
    • Work closely with the product, marketing, and operationsteams to constantly optimise efforts related to Account growth and company-wide goals.
    • Collaborate with the Supply teams to identify high-performing inventory and improve exchange integrations to maximize DSP value.
    • Develop and execute quarterly joint business plans with key partners, including opportunity mapping, product adoption, and growth initiatives.
    • Stay on top of mobile programmatic trends—including in-app RTB, SDK-based inventory, and performance UA/RT evolution—to guide internal strategy and positioning.

    Required Qualifications

    • 5+ years of experience in programmatic advertising, preferably in a performance DSP or UA/RT-driven organisation.
    • Proven success in managing and scaling strategic partnerships within the ad tech or performance marketing ecosystem.
    • Deep understanding of performance UA metrics and optimisation levers used by DSPs (e.g., ROAS, eCPI, retention).
    • Subject matter expert in performance UA and retargeting. Speak the language of CPA, ROAS, LTV, SKAN, and incrementality.
    • Analytical and data-driven, comfortable with dashboards, cohort analysis, and performance metrics.
    • Excellent communication and stakeholder management skills.
    • Experience working with SDK-based inventory and knowledge of MMPs (Adjust, Appsflyer, Kochava) is a plus.
    • Ability to thrive in a fast-paced, globally distributed team environment.

    The InMobi Culture

    At InMobi, culture isn't a buzzword; it\'s an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

    We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

    We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

    InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.


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