Marketing Executive - Chelmsford, United Kingdom - The AIM Group

Description

Job Description

Benefits:

• Working for a company where fresh ideas are valued and where you can grow and progress.
• Central location with excellent transport links
• Quarterly team building days and competitions.
• Dress down Fridays
• Private medical health care
• Paid birthday off
• Early finish on Fridays
• Ongoing training & development

Overview

Responsibilities:

• Support Marketing Manager in the delivery of all marketing activity for The AIM Group within agreed targets and deadlines in ways that build and optimise conversions.
• Be able to take lead on projects when required by the Marketing Manager.
• To write copy for all online marketing channels including email marketing and blogs.
• Support measurement and reporting of marketing effectiveness and ROI.
• Assist in proposals and contribute to copywriting and proofreading tasks.
• Social media management: Develop and implement social media strategies to increase our social media presence and engagement across platforms including Instagram, Facebook, TikTok and LinkedIn.
• Market research: Stay up to date with industry trends and competitor activities to identify opportunities and challenges in the training/education industry.
• Brand consistency: Maintain brand consistency across all marketing initiatives, ensuring messaging and visual identity align with brand guidelines.
• Campaign Management: Deliver and Lead on the planning, implementation, and evaluation of marketing campaigns across various digital channels. Analyse the campaign performance and optimise strategies to maximise ROI.

Skills and experience:

• Ideally, 2+years in a marketing role, ideally marketing project-based experience.
• Degree/qualification in communications, marketing, advertising or related field.
• Creative thinking with a proven track record of delivering marketing campaigns that have increased conversions.
• Be able to work in a fast-moving industry while being adaptable in a highly rapidly growing company
• The ability to manage multiple tasks and project aspects at once.
• Experience of managing company social media accounts and growing follower numbers and engagement levels
• Experience of using a range of marketing tools such as CRM Platforms (Salesforce), Formstack, Google Ad Manager, Google Analytics, email marketing software (Mailchimp), CMS systems and social media management tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and the ability to create compelling content.
• Strong written and verbal communication skills
• A dedication for quality, high standards and detail.
• A can-do attitude, determination and a readiness to take on tasks.

Skills, Education & Qualifications

• The ability to engage and influence others
• Ability to build and maintain relationships
• Ability to work on own initiative
• Creativity and diplomacy
• Great organisational, planning & prioritisation skills
• Flexibility to be open and adaptable to change
• Keen to develop both yourself and others around you
• Excellent attendance and punctuality.
• Strong work ethics.
• Strong interpersonal skills
• Microsoft office expertise
• Must have strong IT Skills
• Confident communication skills to different audiences – both written and verbal