Marketing Data Specialist - Glasgow, United Kingdom - Thermo Fisher Scientific

Thermo Fisher Scientific

Verified Company

Glasgow, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

When you're part of Thermo Fisher Scientific, you'll do challenging work, and join a team that values performance, quality and innovation.

As part of a successful, growing global organization you will be encouraged to perform at your best.

With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and chances to create significant contributions to the world.

_

The job:

Discover impactful work as our new Marketing Data Specialist.

The EMEA Life Sciences Marketing organisation delivers more than $400M in revenue every year.

You will be joining a fast paced and dynamic Marketing Data & Analytics team focused on driving demand generation through data-driven strategies, robust technology solutions, tracking results, and delivering valuable data insights.

We collaborate with various functions including, Sales Operations, Commercial teams, IT and global functions to define strategies, optimise marketing processes, and achieve business goals, revenue growth, and success.

As an experienced Marketing Data Specialist, you will play an important role in both strategic projects and day to day operations of lead management.

You will be responsible for executing and supporting marketing performance reporting while ensuring data compliance, health, and flow of marketing customer data.

Your expertise will contribute to optimising and automating data management and tracking processes across divisions and functions, driving efficiency, and enhancing customer engagement and experience.

This role is office-based at our Inchinnan, Paisley site (near Glasgow), with the flexibility to work from home one day per week.

What will you do?
**_

Manage marketing customer data:
_**- Ensure compliance, data integrity, and smooth flow of customer data from collection to delivery within the commercial organisation

Collaborate with crossfunctional teams to ensure system compatibility and accurate data assignment

_ Optimise data management and tracking processes:_

Find opportunities to improve efficiency and customer engagement by streamlining and automating data management and tracking processes across divisions and functions
Implement best practices to enhance data quality and reliability

_ Provide data-driven consultancy:_

Offer valuable insights and consultancy services to improve marketing and business outcomes across multiple channels and data sources
Collaborate with Data Science teams, support lead generation, crossdivisional campaigns, and sales activation initiatives

_ Marketing Analytics, Reporting & Insights:_

Present actionable insights and recommendations to the marketing organisation, enabling datadriven strategic decisionmaking to support business growth
Support the development and maintenance of marketing analytics PowerBI dashboards and reports by integrating data from multiple sources

_ Marketing Technology (MarTech) advancement:_

Lead the advancement of MarTech capabilities within the EMEA marketing function, developing and delivering streamlined and scalable business solutions
Translate business needs into marketing/CRM system requirements to ensure alignment with organisational goals

_ Collaboration and influence:
_

Collaborate with a complex and dynamic global, regional, and corporate marketing organisation to anticipate, optimise and evolve data strategies, considering complex business requirements and system integrations
Build strong relationships with Sales Operations and Salesforce Excellence teams to maximise the effectiveness of marketing campaigns and improve sales rep compliance, win rates, and rejection rates

_ Stakeholder communication:
_

Effectively connect with key stakeholders, including marketing development managers, marketing operations, Sales Operations, IT, and global partners

_ Project contribution and influence:
_

Contribute to and influence the planning and execution of largescale global/regional multifunctional marketing data and analytics projects

Who we are looking for:

Bachelor's degree in an analytical field (Maths, Economics, Computing, Statistics etc.), or equivalent education and experience in database management and analytics are required
Able to translate business data strategy into marketing data strategy and ensure detailed execution of the plan aligned with marketing goals
Analytical mindset and comfortable manipulating large data sets, critical thinking skills and can visualise metrics to clearly communicate key insights
Solid understanding of data sources, data structure and relationships, data organisation and storage and experience with reporting packages (Cognos, SQL)
Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal collaborators, and interacting with business and technology partners across all organisational levels
Strong project management and organisationa