Marketing Executive - Manchester, United Kingdom - Alex James Digital

Tom O´Connor

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Tom O´Connor

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Description
This role comes with a fast development opportunities into a Management role.

At this business, marketing is about understanding the industry and its clients and building awareness of how products and services can satisfy their needs.


Objectives Of Marketing Executive Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
  • Support the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
  • Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development.
  • Partner with internal and external stakeholders including key members of the board.
  • Support the sales team with highly relevant research information, dovetail their promotional activity with associated marketing plans and support new product launches, sales drives etc.

Responsibilities

  • Help develop creative briefs and guide creative direction to meet objectives for all advertising and communications, including print, digital, and video assets.
  • Developing and implementing the online and lead traffic acquisition strategies, covering SEO, PPC, social media and PR.
  • Work with executives to develop through budgets, expense estimations, and targets.
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
  • Create and implement marketing strategy, and inventive marketing tactics for all types of channels.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Required Skills And Qualifications

  • Excellent written and verbal communication skills
  • Strategic and commercially minded
  • Experience in project management
  • Multitasking, and decisionmaking skills
  • Metricsdriven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Knowledge of developing marketing plans and campaigns
  • Proficiency with online marketing and social media strategy
  • Experience in wordpress and adobe suite
  • Adaptability skills to a fast changing environment
  • Some involvement or knowledge of Sales
Excellent package on offer


Salary:
£25,000.00-£30,000.00 per year


Benefits:


  • Flexitime
  • Onsite parking

Schedule:

  • Flexitime

Supplemental pay types:

  • Bonus scheme
  • Commission pay

Ability to commute/relocate:

  • Manchester,

Greater Manchester:
reliably commute or plan to relocate before starting work (required)


Education:


  • Bachelor's (preferred)

Experience:


  • Digital marketing: 1 year (preferred)
  • Marketing: 1 year (preferred)

Work Location:
In person

Reference ID: 454554

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