Content Manager - London, United Kingdom - BBSTEM Ltd.

Description

We're excited to be moving to our vibrant new home on New Oxford Street in central London from the end of June 2024.

At GSK HQ, we're building an energising space where we can connect, collaborate and get ahead of disease together.

Designed especially for us, it'll be one of the healthiest workplaces in the world, with best-in-class tech and bright, light spaces to help us thrive.

Are you looking for a role where you can bring your passion for science into a core marketing brand team role? Brilliant at developing impactful content that, via a range of promotional channels, drives healthcare professional mind shifts and behaviour change? In this role, you will own the end-to-end content development process, ensuring that world-class content is shaped by internal and external stakeholders, to deliver highly engaging and compelling narratives for execution at a National level.

We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.

Embrace omnichannel, data-driven marketing customer experience principles, in content creation, tailoring content for certain customer segments where appropriate
Foster brilliant relationships with internal stakeholders and external experts to shape the respiratory medicine's content strategy and execution
Optimise core hooks to create interest in the latest data e.g. Understand the time challenges our NHS customers are under and develop engaging and interactive content of various durations and formats
Develop and implement a measure of content effectiveness to be able to quantifiably measure improvement in content over time
Proactively manage content lifecycle, refreshing content on a regular basis. Proven track record of delivering of innovative data-driven omnichannel user journeys that take customers on a journey to achieve brand objectives
Strong knowledge of and experience in brand marketing, including campaign development and digital execution
Experienced with applying the ABPI code of practice to pharmaceutical promotional materials, governance and standard operating practices in a pharma LOC environment
Copy Approval Team, brand marketing, sales, training, medical, insights, etc.) and expert in Content Lab
High level of autonomy – able to leverage internal network for knowledge, input and support
Excellent organisation skills – ability to manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines

When applying for this role, please use the 'cover letter' of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above.

We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles.

.We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions.

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site.

All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK.

The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK.

In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.

GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment.

This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements.

For more information, please visit GSK's Transparency Reporting For the Record site.
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