Brand Representative - Greater London, United Kingdom - HEADS, HEARTS & TAILS

Description

We have a fantastic opportunity for two candidates to experience working for a major brand for a 4 month period. We are recruiting brand promoters on behalf of St-Germain, to drive consumer awareness on the product and St-Germain Spritz serves in London bars and terraces this spring/summer.

Please see the more detailed job description below and just a few points of difference to note:

• The activation will begin early June 2024 and will last for 4 months, concluding in September 2024
• Previous bar and training experience is essential
• Excellent rate of pay based half/full day rates
• Working hours can range from 10-20 per week, with regular weekend work being required
• The role can coincide with current bar positions and is a great introduction into representing a brand

Objectives :

Accelerate desire & recruitment

Make the moment bloom by inspiring consumers how and when to drink St Germain.

Unlock intentional versatility to target new occasions

Drive consumer awareness by leveraging The St-Germain Spritz & Hugo Cocktail as a springboard to introduce versatility. Moving consumers from accidental consumption to intentional consumption through education.

Scale discovery by step-changing availability & visibility

Creating Brand Advocates through liquid to lips sampling and elevated drinks experiences in the on trade.

Profile :

• The St-Germain Specialist is a part-time role, short term contract
• Has worked in a cocktail bar for 2 years minimum, well connected to the trade and is a lover of the brand
• Contagious passion & enthusiasm
• Has a strong social media presence, embodies the brand and is able to educate key trade stakeholders and
• consumers about St-Germain and its versatility.

Key missions :

1) Support, inspire Consumer and build trade loyalty

• Support influencer accounts by capitalising on current distribution points and drive rate of sale
• Execute activities that focus on local trade relations to keep St-Germain top of mind
• Conduct consumer tastings - aim to execute 172 two-hour sampling sessions in 57 London on trade
• accounts (variable) from 3rd April – 3rd September sampling sessions per venue)
• 2) Build and cultivate relationships
• Create and foster relationships with key stakeholders:
• Sales – List of accounts will be provided with introductions at suitable venues for sampling
• Customer Marketing Manager – Support coordinating list of accounts from Sales, order Point of Sale
• Materials / decorations and sample stock for the events
• Local trade community – Build on any existing relationships and keep in touch with venues post event to
• track sales and rebook repeat sampling sessions at successful venues
• Advocacy – Global Brand Ambassador will provide promoter with initial training and activation script, and
• regularly check in with promoter in the field
• 3) Education and influence
• Educate bar staff, consumers and other key stakeholders about all aspects of St-Germain, including: history, process, intrinsics and drink strategy, to convert to become brand advocates and recommend all year round

4) Reporting

• Monitor and report on St-Germain competition activities
• Reporting and admin: Event and training analysis (view KPIs below), expense reports.

KPIs

• Nb of Mini Spritz Sampled: Promotors to track every night. Average target 50/sampling session
• Nb of Spritz Sold : Promoters to ask total bar to extract sales at the end of the activation – Aim to sell 10
• incremental St Germain serves per session
• Nb of Trainings: Promoters to liaise with sales team/account managers to organise trainings with bar staff prior
• to every activation
• Account Sales Evolution: Track total sales of St Germain in account prior and post activation period in conjunction with Sales team

Critical experience to success

• Ability to organise workload independently and effectively
• Winning attitude / Dynamic
• Used to being out in the trade
• Good at building networks/ relationships
• Great communication skills
• Passion and expertise of the bar industry
• English speaker
• Must have full driving License
• Must have laptop with access to good internet connection

A little about the company; Heads, Hearts and Tails are one of the leading drinks and events consultancies in the UK and have been established since 2012. We work with major alcohol brands and are well respected within the drinks industry.

Please email me on for more information.