Brand Manager - Manchester, United Kingdom - ALEXANDER STEELE LTD

Tom O´Connor

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Description

Brand Manager
Alexander Steele are working in partnership with an independent food business. The business is at an exciting stage of international expansion, as well as stocking major UK retailers.


Responsibilities:


  • Analysis of the competitive environment and consumer trends
  • Develop new NPD line extensions (and potentially brands)
  • Build the appropriate activation of the brand in primary Retail/markets
  • Briefing and management of external marketing agencies
  • Build and execute Joint Business Planning activity with strategic retail partners
  • Analysis of sales and data to support NPD/EPD decisions
  • Champion our instore environment
  • Execute UK & International/ Consumer & Trade shows
  • Business, Brand or Marketing related degree or similar qualification
  • 5+ years experience of delivering successful marketing campaigns from within the FMCG or retail industry
  • Knowledge and understanding of Adobe Photoshop & Illustrator
  • 2+ years work experience as a Brand or Marketing Manager
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate

What's on offer:

  • Up to £40k salary.
  • Hybrid working, occasional travel to Manchester office
  • Bonus of up to 10%
  • Phone allowance

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