Creative Events Marketing Executive - London, United Kingdom - Penguin Books Limited

Penguin Books Limited

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Want to bring our Penguin Brand to life?

You'll be naturally curious and creative, often thinking about how to bring the outside in by keeping your eye on evolving trends and taking inspiration to market compelling and immersive events and experiences.

Our Creative Events team is housed in our Brand division which has a number of central areas of specialist expertise which support and work closely with our nine publishing houses to connect our books and authors with readers.

The department, made up of around 65 people, includes experts from digital marketing, brand, communications, design, consumer insights, events production and more.

The iconic Penguin brand - the only consumer-facing brand in publishing - sits at the heart of what we do.

We have an exciting opportunity to leverage the power of our brand to help new and different readers discover our books and to champion the causes we care about.

We've recently undergone an internal reorganisation in our department to help us take advantage of this unique opportunity, which includes building a leading digital marketing team and platform.

Some of your responsibilities include:

Regularly attending our Penguin events.
Creating and implementing marketing plans for Penguin Events that promote and sell tickets to highprofile author branded events.
Run effective and successful digital marketing campaigns, setting ticket sales targets, monitor campaigns and regularly report on performance, working continually to hit and exceed ticket sales targets
Working closely with the Senior Creative Events Manager and Creative Events Producer to programme/produce marketleading events and experiences, which specifically appeal to U25 audiences.
Building strong working relationships with the marketing and publicity teams across the business; as the inhouse events marketing specialist advise on best practise for Penguin events, share insight on ticket sale trends and audience appetite.
Liaising directly with venues to make marketing arrangements for events.
Maximising event impact and exposure by capturing high trafficgenerating and evergreen content for the Penguin channels, including podcast, video and social content
Creating event assets including gifs, videos and artwork for Penguin Events following the Brand Guidelines, collaborating on assets with our Design team and publishing houses.
Updating and maintaining the Events web pages on the Penguin website.
Supporting the Senior Creative Events Manager and Creative Events Producer with any other pitching or case study development.
Managing the Event Marketing budget by managing invoices, new suppliers, freelancers, and payments.
Partnering with the Creative Events Producer to develop and embed effective audience tracking mechanisms and produce reports on event effectiveness.

To succeed in this role, you will:

Already have experience of running marketing or promotional campaigns.
Become an expert in best practice, latest trends and innovations from the events and cultural landscape, particularly with a focus on the youth space.
Have an audiencefirst mindset, able to spot trends and opportunities.
Be an entrepreneurial selfstarter who can work as part of a team.
Have a curiosity to learn and bring the outside into our events programme.
Have good organisational skills with the ability to handle multiple deadlines.

Our approach to hybrid working:

While our offices are places for you to connect, collaborate and celebrate with colleagues, having flexibility about where you work is just as important for doing your best work and for your wellbeing.

So, we don't have a one-size-fits-all approach when it comes to how we work across Penguin Random House UK.

For this role, there are regular meetings and activities that you will need to attend in person mainly at our offices in Nine Elms.

Outside of these moments, you can choose to work remotely.

The exact balance of office to remote working can be discussed with your future manager during the recruitment process. What we can say now is that you won't need to go into the office five days a week (unless of course you want to)

Salary:
£30,500 - £33,500 depending on how your skills and experience align to the role, plus benefits.

Our employees are the heart of our business.

We have a range of benefits to reflect our commitment to our employees, some of which are:

27 days paid holiday entitlement in year one (plus bank holidays), increasing a day each year up to 30 days
Medical cover
Life assurance
Cycle to Work scheme
Discounted gym membership
Generous pension scheme
Summer working hours (role dependent)
Volunteering policy and charity matching
Employee Assistance programme
Mentoring programme
Extended gender neutral parental leave
Access to books and eBooks across Penguin Random House UK
Each site has trained mental health first aiders
We plant a tree for every new employee to our