Senior Marketing Executive - London, United Kingdom - The Economist Group LTD

The Economist Group LTD

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Introduction:
Founded in 1843_, _The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries, _The Economist_ currently has 1.2 million subscribers across print and digital.

Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia.

We provide individuals and organizations with the expertise, insights and perspective to press forward._ The Economist _is the leading source of analysis on international business and world affairs.

It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events.

What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

We are seeking a highly skilled, results-driven Senior Paid Search Marketing Executive with an analytical mind that can plan, build, launch and optimise paid search marketing campaigns to drive new subscriptions to The Economist.

The role will be based in London and will report to the Head of Paid Search.

Accountabilities:

In the role you will be expected to:

Ensure the paid search team hits its weekly/monthly/quarterly and annual subscription targets
Support the Head of Paid Search and take ownership (where required) in the planning, execution and measurement of our paid search campaigns; briefing media agency and working closely with internal stakeholders to ensure that all deadlines are met and campaigns are launched on time
Brief campaign asset requirements into our copywriting and/or design teams in a timely and clear manner
Outline the agency and The Economist's weekly tasks & prioritisation as needed
Ensure activity is implemented on time and to budget
Ensure the media agency deliver timely campaign reports through daily and weekly status updates
Attend weekly status meetings and contribute your insights
Manage ad copy refresh and review workflows: reviewing asset performance and providing recommendations for new assets; submitting new assets in the approval cycle; amending ad copy where required and ensuring best practices are followed
Review regularly performance of keywords, as well as other account settings (segments, extensions, locations etc.), and provide recommendations for optimisations
Perform regular health checks (eg. URL redirections, ad copies, internal reporting via FCX and other platforms) as well as campaign screenshots for our creative repositories
Ensure our paid media channels are properly tracked via conversion tracking and goal completions in our analytics platforms
Ensure the correct landing pages, UTM coding, prices and offers are us
Compile results for global campaigns and use local expertise to provide additional insight into performance
Process invoices and ensure campaign costs are accurately allocated in finance trackers and that the finance engines are updated each month.
Identify direct competitors' best practices & rogue competition in key markets
Implement audience insights from internal research within our campaigns
Keep uptodate with search engine innovations, reports and betas
Strive for constant innovation and creativity; be an active participant in brainstorming sessions within the team by contributing your ideas and insights

Experience, skills and professional attributes:

To succeed in the role you must have:

Experience as a paid search specialist either client side or agency side
Proven experience having programmed and monitored paid search performanceled campaigns, and delivering on ROI or CPAfocused objectives
Experience with multiple campaign types, eg. Search, Performance Max, Shopping and YouTube, is preferable
Experience with third party/bid management tools a plus
Proven experience in delivering marketing campaigns for consumer acquisition (subscription / ecommerce) a plus
Experience in either of the following industries is ideal: publishing, news, telecommunications, entertainment, media, tech
Strong agency management skills (from briefing to daytoday management) are preferable
Excellent reporting, numerical and analysis skills
Experience of multicountry and/or multiregion campaign planning, analysis and reporting
Organised and analytical approach to tasks and take pride in problemsolving
Proactive and have the ability to manage priorities and meet deadlines
Good communication, presentation and negotiation skills
A team player who is flexible and committed to reaching team goals and targets
Crosscultural sensitivity and the ability to perform effectively in an international environment
Keen interest in current affairs and keep uptodate with global news
Act as a key face for The Economist when dealing with creative and media agencies

**You will be able to demonstrate the f