Communications Officer - Wakefield, United Kingdom - Reed Business Support

Reed Business Support

Verified Company

Wakefield, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

An exciting opportunity has arisen to work as a Communications Officer in the centre of Wakefield.

Main duties:

To play a key role in the provision and development of a highquality communications service that meets organisational needs through contributing to the Communications Strategy.
To initiate, research, and write copy for print and digital platforms, working with colleagues at all levels of seniority in the organisation, to promote the policies and activities.
To organise photo opportunities and media briefings as required, producing briefing notes and other relevant information.
Provide high quality advice to colleagues at all levels of seniority on effective marketing and communications planning and delivery.
Monitor and evaluate marketing and communications campaigns, and incorporate the learning from such evaluation into future activities.
To contribute to raising the profile of the organisation by enhancing its reputation and corporate identity, strengthening and managing the brand and image.
Establish and develop meaningful working relationships, working as part of a team ensuring communications are at the forefront of innovation and change.
To ensure the provision of coordinated and proactive communications services to maximise opportunities to communicate activities and policies.
To lead and develop new ways of working to improve marketing and communications activity and effectiveness in the organisation, including the use of social media where appropriate.
To contribute to the organisation's response to an emergency, as part of the communicating in a crisis plan.
To contribute to other communications activities when required.
To champion high quality, best practice, and value for money communications throughout the organisation, and to play a key role in promoting the work and reputation of the Communications Service.

Personal spec:

Strong understanding of marketing and communications campaign planning and delivery techniques
Clear understanding of what makes a newsworthy story
Sound understanding of the marketing mix and principles of good communications
Knowledge of producing communications and marketing materials in print and using digital channels
Knowledge of effective evaluation techniques and how to use findings to make improvements
Successful experience of working in a communications, marketing, PR, or journalism team
Successful record of planning, leading, and delivering effective communications and marketing campaigns
Evidence of contributing to the success of communications and/or marketing teams to deliver strategic objectives
Project leading/management experience
Successful record of writing/editing publications
Experience of social media use as part of the delivery of communications campaigns and activities
Sound judgement in exercising discretion and sensitivity towards disclosure of information
Able to explain complex issues/interpret complex information
High degree of customer focus and awareness