Content Strategist - London, United Kingdom - Manning Global
Description
Our Creator Marketplace is the official platform for brand and creator collaborations on our platform. We're dedicated to the realization of cooperation between creators and brands.
Responsibilities:
- Develop and execute the EU content strategy to drive engagement and conversion of creators and advertisers on the Creator Marketplace Platform
- Coordinate and create written and video content for integrated marketing campaigns, client training and regional product launches; in partnership with internal teams (marketing, sales, PR, legal etc.) and external parties (clients, partners, creators, etc.)
- Conduct A/B copy testing, monitor content performance, and translate into clear observations and actionable steps to optimize content efforts
- Write clear, compelling copy for various content efforts and channels ensuring consistency of brand voice
- Drive localization of existing assets and content
- Translate complex products and features into simple, compelling, easytounderstand copy that drives measurable results.
- Manage EU content calendar and coordinate posting schedule across various regional and crossfunctional stakeholders
Qualifications:
- Bachelor degree in English, Journalism, Communication, Marketing or another related field 35 years working experience with planning, creating and delivering content; plus if in adtech or Digital Advertising environments
- Strong understanding of marketing nuances across varied EU markets
- Experience in video production
- High attention to detail with project management experience and ability to work through ambiguity and execute complex projects
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