CRM Manager - Brentford, United Kingdom - 360 Resourcing Solutions

360 Resourcing Solutions
360 Resourcing Solutions
Verified Company
Brentford, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

Our client is a global destination and leisure brand based across, Bulgaria, Czech Republic, Hungary, Ireland, Israel, Poland, Romania, Slovakia and the United Kingdom.

Having recently re-opened their sites throughout the group it's an exciting time as theywelcome back customers to give the very best in class service.

They are currently on the lookout for an innovative and talented CRM Manager.

The role will be based out of their amazing Brentford Head Office which is accessible from Gunnersbury tube station on the District Line and Overground or via a short walk fromKew Bridge mainline station.

Reporting into SVP Commercial and Ecommerce the CRM Manager will help to improve the customer engagement and experience and maximise the customer growth and lifetime value through CRM in line with the overall business strategy.

This will be a great opportunity to lead their end to end CRM and marketing automation strategy improving all things customer journey for the brand.

Role will be four days head office, and one day from home so will need somebody who is within easy commutabledistance.


CRM Manager - Responsibilities

  • Create a CRM strategy (including content strategy) for B2C and potentially B2B audiences in collaboration with internal teams.
  • Own the CRM campaign planning, scheduling and reporting
  • Design, develop, test and deploy triggered and automated marketing and service communications. Report on and optimise their performance.
  • Manage relationships with customer engagement providers and drive new capabilities and best practice.
  • Champion a shift from a campaign driven, manual CRM program to a customer
- centric CRM program that enables near real-time decisioning and personalised cross-channel customer engagement.

  • Define, manage and report on CRM objectives to measure the business impact of CRM on customer acquisition, conversion, retention, experience and lifetime value with actionable insights on improvements.
  • Own customer data, management and improvement of proprietary data quality with complete oversight of the CRM processes.
  • Work with stakeholders to understand their business needs, use customer insight to establish new opportunities for user journeys, segmentation and personalisation.
  • Communicate and collaborate with IT staff and stakeholders regarding status, technical issues and creative solutions. Update, research and validate data for marketing campaigns and automations.
  • Proactively manage budgets by working with the finance team, suppliers and stakeholders.

CRM Manager - Desired Skills

  • Experience in managing largescale and complex CRM activity across the full marketing channel mix.
  • Strategic and operational experience in marketing automation. An advanced ability to plan, implement, evaluate and refine diverse user journeys.
  • Handson experience of using ESPs or marketing automation platform is highly preferred.
  • Passion about data driven marketing and customerfirst experiences
  • Knowledge of Google Analytics and Google Tag Manager.
  • Solid understanding of and practical experience in A/B testing.
  • Data literate in data management and governance.


The CRM Manager role offers a competitive salary along with a number of additional benefits including bonus, private health care, pension, gym membership, free on-site parking and discounted products.

It also offers the chance to work in a FTSE250 listedbusiness with a family feel that will offer both challenge and satisfaction in equal measure.

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