Marketing Executive - London, United Kingdom - Collinson

Collinson

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Collinson Group is a global leader in driving loyalty and engagement for many of the world's largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem.

The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers.

We have more than 25 years' experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people.

We have been bringing innovation to the market since inception - from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP.

Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include:
Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally.

_ What does a Marketing Executive at Collinson do?_

As Marketing Executive you will be responsible for supporting marketing activities across Europe, the Middle East and Africa (EMEA) region.

This will include brand awareness, lead generation and supporting the creation of engaging and persuasive marketing campaigns that help win new clients, grow business revenue and deliver Collinson solutions to our existing clients.

Working collaboratively with sales, business solutions and other stakeholders you will support the Senior Marketing Manager

MEA Loyalty with the creation, delivery and evaluation of content, insight and multi-channel campaigns that drive engagement, create qualified leads and nurture relationships.

In addition, you will support the planning and implementation of key projects and deliver monthly reports on the performance of all activities to demonstrate the value and impact of our marketing activity against key metrics.

**_
Your duties will include and are not limited to the following activities and tasks:_**- Assist in the planning and delivery of regional marketing output to support our strategic business objectives

Contribute to marketing plans and creation of channelspecific strategies and briefs
Support with the planning and implementation of effective, targeted multichannel campaigns to generate awareness, interest, desire, and action in chosen segments
Manage the planning, production and execution of agreed deliverables within the timeline and budget, including project meetings, task trackers and actions/minutes
Manage the loyalty marketing communications calendar, ensuring timely delivery of campaigns directly through Pardot and through Business Development stakeholders
Support with EMEA wide events, from planning through to event attendance and communications (may require travel)
Work closely with the wider marketing and business development team, external agencies and inhouse studios to deliver against requirements
Compile monthly reports on marketing output and performance
Support with the vetting and qualification of leads and MQLs within the lead management process
Use market intelligence and customer insight and analysis to increase understanding of our audiences and the effectiveness of our campaigns
Manage Pardot and other Salesforce tools on behalf of the loyalty marketing team, owning campaign creation and all associated activities, including lead tracking, working with data and digital teams to use all tools, techniques, and touchpoints to maximise effectiveness
Be a major stakeholder in the promotion, management and use of external platforms used for content distribution and business development sales tools
Manage social media and communications tools to drive engagement with targeted audiences, reporting regularly on results and
Keep on top of industry best practices, knowledge and trends, and share all learnings and insights to help drive operational excellence
Previous experience in a marketing role with proven experience in B2B marketing running lead generation, brand awareness and nurturing campaigns
Bachelor's degree in marketing, communication, digital marketing or related fields
Enthusiastic and ambitious about a career in marketing
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