Digital Marketing Coordinator - Consett, United Kingdom - ERWIN HYMER GROUP UK LTD
Description
Are you aDigital Marketing Coordinator looking for a fantastic opportunity with
a leading manufacturer that is on a
digital transformation journey?
Do you want to join a business that makes products for people that are going places and is going places itself?
We may have just the role for you
Who are we?
As a leading manufacturer of Caravans, Campervans and Motorhomes, Erwin Hymer Group UK build the biggest and best-known brands in the sector
Home of the brands:
Elddis, Xplore and Buccaneer.
Employing over 600 staff at our 115,900 sq m
Consett
site, our thriving manufacturing plant is at the heart of our company.
Our company is part of German-based Erwin Hymer Group and owned by US giant, THOR Industries, Inc.,
the World's largest leisure vehicle manufacturer.
Why are we recruiting?
As we continue to develop and invest in our activities, we are looking for a Digital Marketing Coordinator to help increase our digital footprint, engagement and traction in our digital channels.
What you can expect
Salary up to £35,000
Generous Company pension
Private Medical Cover
25 days holiday + 8 bank holidays
39 hours per week
Mon - Thu 8:00am to 5:00pm
Fri 8:00 to 1:00pm
Employee Benefits Hub giving access to discounts at thousands of partner brands
About the role
As a Digital Marketing Coordinator you will be responsible for implementing and managing our digital platforms, including CRM and PIMcore.
You will support the wider Marketing team with multiple brands' social media accounts, increasing engagement and traction across all digital channels.
Key Responsibilities:
- To implement, and manage Salesforce across the EHG UK business, including:
- The utilisation of Marketing Cloud,
- Supporting the Sales Account management team to onboard all customer (Retailer) accounts,
- Supporting in the creation of Standard Operating Procedures (SOPs) for the utilisation of Salesforce,
- Supporting the Sales Account Managers to manage their accounts in Salesforce,
- Managing end customer data, creating reports on existing, new and prospective end customers,
- Running campaigns which drive customers from our website to local dealer and identifying renewal customers,
- Running campaigns to generate sales leads via our brands' websites.
- To work with EHG's Commercial team on the implementation of PIMcore, including:
- Inputting and managing all of our vehicles and options online,
- Ensuring product data and pricing is linked to dealers and the Salesforce system.
- Improve and maintain Search Engine Optimisation (SEO) for all brands,
- Utilise Google Ads, PPC and Social Media remarketing.
- Support and enhance the Company's social media program and strategy, including:
- Posting and promoting agreed brand marketing content across all agreed Social Media Channels.
- Creating additional targeted video and reel content to further grow audiences, reach and engagement across all agreed Social Media Channels,
- Working with Bloggers', 'Influencers', Retailers and End-Users/Customers to create consistent, relevant and frequent onbrand content,
- Setting up and managing new YouTube channels for each brand: Xplore, Elddis and Buccaneer.
- Setting up and managing TikTok for appropriate brands and to achieve engagement in the community.
What are we looking for?
- A Bachelors' degree in marketing or a businessrelated discipline at minimum 2:
- Master's degree in marketing or a businessrelated discipline is desirable
- CIM digital account is desirable
- A minimum of 3 years of demonstrable social media and digital marketing experience
- Excellent communication and stakeholder management skills
- Excellent attention to detail
- Competent in Microsoft office
- Selfmotivated with a high degree or creativity and initiative
- Experience of working with different social media platforms (e.g., TikTok, Instagram, Facebook)
**Please take note that EHG UK does not hold a UK Visa and Immigration (UKVI) Skilled Worker licence sponsor and are unable to sponsor any individuals for skilled worker sponsorship.
Job Types:
Full-time, Permanent
Salary:
Up to £35,000.00 per year
Benefits:
- Company pension
- Cycle to work scheme
- Free parking
- Private medical insurance
Schedule:
- Monday to Friday
Application question(s):
- Do you have any unspent convictions? Yes/No
Work authorisation:
- United Kingdom (required)
Work Location:
In person
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