Shopper & Retail Strategist - Manchester, United Kingdom - ZEAL Creative

ZEAL Creative

Verified Company

Manchester, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

A bit about us:

We are Zeal, the UK's most effective brand activation agencies.

Our unrivalled knowledge of shopper strategy, retailers and activation tools and techniques is what makes us one of the UK's most recommended agencies.

We're proudly independent and growing and with teams based in London and MediaCity in Salford.

We activate effective campaigns for some of the world's biggest brands, from iconic confectionery legends such as KitKat and Quality Street, to soft drinks giants Lucozade and Ribena, as well as Kellogg's cereal, Pringles and beer brands such as Carlsberg, San Miguel and Estrella Damm.

We're passionate about creating an inclusive place to work that celebrates and values the diversity that enriches our culture
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Are you ready to make a real name for yourself, progressing your career working on truly iconic FMCG and grocery brands?

Role in summary:

Reporting into the Head of Retail and Shopper and working flexibly from ZEAL's MediaCityUK office and home in a hybrid role, you will play a key role in our Planning and Strategy team.

Working as part of a fast-paced but supportive planning team, where your insights, planning and strategy will inspire our creative and account teams, as well as our clients.

This role as Retail and Shopper Strategist is a visible and important role within the agency and for our clients, working with account leads and creatives to deliver best-in-class strategic planning and insight across a wide range of projects.

Working across multiple categories, retailers and channels, we are looking for someone who can bring their existing experience and knowledge to the team, whilst embracing the opportunity to grow and develop with our evolving team.

Role in detail:

Leading strategic planning across client briefs:

Working with our Client Services' account handlers to take and dissect client briefs
Identifying and uncovering real shopper insight that unlocks marketing challenges and which inspires our creative teams
Crafting succinct tailored strategies for key retail accounts to help our clients win in their priority accounts across all marketing channels e.g. instore and digital
Developing impactful and effective omnichannel media recommendations and rationale to the wider business, including senior stakeholders
Working with our Creative team to produce collateral which maximises opportunities within the retail space
Selling planning responses into clients with passion and professionalism
Evaluating overall campaign effectiveness and making any recommendations for future activity

Acting as a shopper and retail champion across ZEAL:

Regularly monitoring and reviewing key shopper behaviour shifts within focus channels and categories
Staying abreast of the latest retailer strategic priorities and plans
Exploring and capturing the latest retail activations and innovations
Developing planning tools for the wider agency to use in the day to day of their roles
Writing thought pieces for publication online and in industry press
Building relationships with key clients across your accounts
Sharing knowledge, learning and best practice across the wider ZEAL business

Who we are looking for:

Having gained experience in agency life, you will have credible experience in the retail and shopper discipline, well-versed in taking briefs and directing people in interesting and effective directions.

We're looking for someone who can come in and hit the ground running, working closely with the team, but handed real autonomy from the start.

You will be able to demonstrate the following:

A minimum of 3 years' experience in agency planning or strategy roles
An insatiable curiosity for not only retail and shopper marketing, but for people and culture and a real love for the craft of planning and strategy
Demonstrable experience of developing strategic retail and shopper planning across client responses
Proven ability to shape and articulate tailored retail activation plans
Strong presentation and storytelling skills
Excellent writing skills and a real passion for crafting compelling copy
Some research experience is desirable, although expertise is not required
Shopper, retailer and / or FMCG experience is highly desirable

And most importantly, you will be someone bursting with ZEAL It's not just our name, but our formula for success: passion, energy and enthusiasm in pursuit of an objective - a winning combination.

How we reward you: