Segment Marketing - London, United Kingdom - Expedia Group

Description

What you'll do:

• Message the importance of our rewards program, serving 145m members across our brands
• Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools
• Prioritize which campaigns we should go after through business casing
• Develop strategic plan on campaigns to drive key objectives, working closely with relevant teams
• Brief a specialist Creative team who put together copy and designs
• Determine a testing plan to improve our core objectives
• Sign off on a campaign before send
• Report on campaign impact to KPIs and communicate with relevant stakeholders

Who you are:

• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience
• At least 5 years' experience in a CRM role, preferably in the e-commerce and/or online marketing space
• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
• Ability to work and communicate successfully across teams and partners
• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus