Digital Marketing Specialist - Poole, United Kingdom - Excel Energy

Description

Duties:

• Develop and execute digital marketing campaigns across various platforms to increase brand awareness and drive traffic to our website
• Conduct market research to identify trends and opportunities for growth
• Optimize website content and landing pages for search engine optimization (SEO)
• Manage social media accounts and create engaging content to attract and engage target audience
• Track and analyze campaign performance using analytics tools to measure ROI and make datadriven decisions
• Stay uptodate with industry trends and best practices in digital marketing
• Assist with project management tasks related to digital marketing initiatives

Skills:

• Conduct indepth onpage / technical SEO audits to improve SEO performance on client websites
• Perform keyword research in conjunction with client business objectives to optimise existing content and uncover new opportunities
• Devise and communicate SEO strategies to account managers
• Research & investigate website performance in detail
• Provide ongoing SEO analysis and recommendations on elements and structure of websites and web pages
• Advise on link building campaigns to meet client SEO goals
• Monitor and manage web analytics dashboards, reports and key reporting tools, and identify key areas for improvement/change
• Monitor and evaluate search results and search performance across the major search channels
• Keep team and management uptodate on project development, timelines, and results
• Work closely with the other team members to meet client goals
• Continuous monitoring of client SEO performance, reporting findings back to the team
• Keep pace with the latest changes and developments in the SEO, social media and internet marketing industry and successfully convert those learnings into opportunities for clients and new SEO projects

Desired Skills & Experience:

• The ability to fluently write and speak in English is essential.
• Experience, knowledge and understanding of SEO including technical SEO
• 3+ years working in SEO role either inhouse or agency
• Experience with a variety of SEO tools (Screaming Frog, Trends, GTM, GSC)
• Working knowledge of Google optimize
• Understanding of GA4 implementation
• Excellent analytical skills with the ability to interpret data and trends, along with meticulous attention to detail
• Inquisitive nature & a passion for research
• Ability to work independently and as part of a team
• Confident across Microsoft Office
• Knowledge of different aspects of online marketing including PPC and Display would be an advantage

The opportunities for professional growth If you are a creative thinker with a passion for digital marketing, we would like to hear from you.

Note:
All positions at our company are paid, including internship positions.


Salary:
£30,000.00-£40,000.00 per year


Benefits:

• Bereavement leave
• Enhanced maternity leave
• Free parking
• Sick pay
• Work from home

Schedule:

• Flexitime
• Monday to Friday

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 3 years (required)
• Marketing: 3 years (preferred)

Work Location:
In person

Application deadline: 12/05/2024


Reference ID:
Digital Marketing

Expected start date: 01/06/2024