Head of Performance Marketing - Leeds, United Kingdom - Copycat Fragrances

Description

Job Description

Head of Performance Marketing

£50,000 to £60,000 per annum + Benefits

Full time

Remote.

We are now in the market for a Head of Performance Marketing to join us at Copycat Fragrances

We are a Leeds based fragrance brand, innovating and disrupting in the fragrance space.

Company Overview

The Mission: To provide great smelling scents at affordable prices.

Copycat Fragrances was born from one simple idea – why couldn't perfumes and aftershaves be cheaper? Some of the world's best-loved scents were so expensive; why exactly were we all being charged so much?

In 2017, our founder, Josh White, started investigating the situation. He found that, while many of the leading fragrances used costly ingredients, it still didn't justify the expense. In fact, most of the time, people were paying premium prices just for a brand name.

So Josh decided to do things a bit differently. Working with a team of expert fragrance-developers, he identified the ingredients in five of the bestselling designer colognes and perfumes. Then, he set about recreating their distinctive aroma, without imitating them entirely.

The fragrance market is worth $25.89 billion annually with large brands profiting hugely, our mission is to provide great smelling scents at affordable prices that are accessible to everyone.

We sell direct to consumer, enabling a direct relationship and customer experience with our consumers.

The company has successfully launched 50+ products and we are scaling at pace, now building a team that can dominate the market and enable CopyCat to be the number one Fragrance brand in the world.

Find out more about the products here:

About the role

We are looking for a smart, driven and creative Head of Performance Marketing, to own performance lead marketing across the brand, you'll be focused on growing performance channels (Paid Social, Paid Search & CRM) whilst supporting the wider marketing team. As a start up, we are looking for someone who is not afraid of rolling up their sleeves You will hit the ground running and own the entire performance marketing function, acquiring and converting thousands of members quickly and within budget. You'll have the opportunity to create your own strategy from scratch, the freedom to execute eye-catching campaigns and the budget to do your best work, whilst leading a small marketing team to success.

What you'll do

• Own the entire performance marketing lifecycle – setting the strategy, controlling the budget, designingand running campaigns, analysing results and optimising performance.

• Develop in-house strategies across paid social, search, retargeting, email (CRM), affiliate and referral channels.

• Further develop wider channels if appropriate to do so (Amazon, Youtube, Podcasts and TikTok).

• Set up advertising platforms, oversee ad copy and design creatives.

• Analyse campaign performance, customer cohorts, and conversion rates using multiple data sources to gain customer insights.

• Work with the wider Copycat team to design and deliver multi-channel campaigns.

Skills you'll need:

• 5 years of experience in paid or growth marketing

• The ability to lean into & guide wider marketing channels including organic, affiliates and more.

• Comprehensive experience running paid social and paid search campaigns within the last 2 years – owning these yourself (not supporting an agency)

• Ownership mentality with a desire to shape your own function

• An analytical mindset to dive deep into data to make better decisions

• Shopify and Google Data Studio experience is a must

• Ability to problem-solve in a fast-paced startup environment

• Ability to move quickly, reach goals and improve on a daily basis

• Creativity to come up with smart strategies and eye-catching campaigns

• Prioritisation and organisational skills

It'd be great if you have a few of these too...

• Experience with the Fragrance/Beauty market (but not critical)

• Experience working in an early stage tangible goods start-up.

Benefits

• Competitive base salary of up to £50,000 to £60,000 per annum with regular salary reviews

• Fun team socials

• The opportunity to work in a high growth scale up

• + much more

If this sounds like you then hit apply or email Josh on to find out more