Marketing Executive - Gloucestershire, United Kingdom - UCAS

UCAS
UCAS
Verified Company
Gloucestershire, United Kingdom

1 week ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description

General information:


Reference :001349


Publication start date :27/11/2023


Post Description:

Marketing Executive


Vacancy location:


Location:

South West, Gloucestershire, Rosehill - Hybrid


Vacancy details:


Job Profile:

Sales and Marketing - Education Marketing


Title:

Marketing Executive


Contract Type:

Full Time


About us:


About UCAS:

UCAS is at the heart of connecting people to higher education.

We're a successful and fast-growing organisation, which helps hundreds of thousands of people every year.

We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.


Business Unit description:


The Sales and Marketing business unit takes responsibility for successfully and sustainably launching and growing products and services that respond to UCAS' customer needs.


Through UCAS Media (UCAS's commercial subsidiary), we connect clients to our engaged audiences and offer data-led consultancy and insight services to the HE sector and associated markets.


UCAS Media provides consultancy, insight, and marketing solutions for higher education providers wanting to improve their position in the market, and for commercial brands wanting to reach students.

With our highly engaged audience, we're in the perfect position to support our customers with what they need to identify, engage, and convert.

All our profits are gift-aided back to UCAS, the charity.


About the role:


Contractual Hours:

35.00


About the role:


Working as part our busy marketing department, this proactive role will work to deliver awareness and lead generation campaigns for our key audiences.

Experienced in briefing creative and design teams, you will also provide support with the delivery of UCAS' core customer communications.


Key accountabilities:

To support the delivery of marketing communications to our key audiences on behalf of the UCAS Marketing Team. This will involve supporting and deploying communications to help UCAS fulfil our charitable objectives.

To deliver campaigns based on existing marketing and operational plans across multiple channels and platforms.


To support the development of marketing campaigns through the creative and design teams, and at times support liaison to ensure internal clients in sign off, ongoing analysis and reporting.

To provide advice to internal customers on the most effective execution of marketing campaigns in achieving their objectives.

To create and update operational guidance in collaboration with internal stakeholders.

To take technical information and simplify into plain English for a non-technical audience.

To create and update marketing and operational collateral (digital and print) as required.

To support and deliver operational messaging to relevant audiences.

To ensure costs are managed in line with the allocated budgets and that campaigns are delivered on time and on budget.


Please see full spec attached

Skills, qualifications, and experience:

Demonstrable evidence of Marketing Campaign and/or Account

Management skills - whether with internal or external clients.

Demonstrable evidence of the successful execution of marketing campaigns.

Proven ability to work under pressure to clear deadlines with a result driven mindset.


Strong ability to manage and build good working relationships with clients and colleagues, with an ability to question and challenge current practice.

Creative problem solving skills with a positive and pro-active 'can-do' attitude.

Demonstrable Knowledge of campaign planning.


Strong verbal and written communication skills, with a proven ability of confidently engaging with a variety of internal and external stakeholders at all levels.

Ability to interpret and work to best practice guidelines set by Direct Marketing Association.

Working knowledge of the Data Protection Act and its effect on business practice.

Experience of analysing and interpreting a range of data and providing valuable insights.

Strong copywriting and proofing skills.


Please see full spec attached

Package:


Salary up to £30,000

30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays)


Flexibility - UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy

A
generous pension scheme

Hundreds of high street discounts and offers with
Perkbox
Internal training and development


Subsidised gym and café

Be
rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme
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