Customer Insight Specialist - Edinburgh, United Kingdom - Lothian Broadband
Description
The job at a glance
Lothian Broadband deploys ultrafast broadband into communities often left behind by traditional suppliers. We are recruiting a Customer Insight Specialist to facilitate data-led decision-making with the business.
Reporting to the Sales & Marketing Director, you will design, plan and deliver reports and analysis to create actionable insights.
You will look after a wide range of activities including business intelligence, report building, dashboard creation, data manipulation, segmentation and statistical analysis, all supporting significant growth within the company.
What you'll do
- Use data visualisation techniques (likely PowerBI or Tableau) to create selfservice dashboards
- Extract and manipulate data sets to provide actionable insights and inform decisionmaking
- Present findings to key stakeholders across the organisation
- Use customer insights to inform product structure and pricing including acquisition, renewals, retention, discounting and incentives
- Optimise our data analytics capabilities to monitor KPIs, identify trends and develop market insight using data from multiple sources
- Monitor and report on market trends and competitor activity
- Identify opportunities for process improvement
- Support prospect and customer engagement activity to improve CX and journey management
What you'll bring
- Demonstrable track record of success as a data analytics practitioner
- Thorough knowledge of tools such as SQL, Python
- Data visualization
- Power BI/Tableau
- Understanding of database architecture technologies including MySQL
- Experience using insight and analytics to deliver improved cost to acquire / cost to serve / marketing effectiveness
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