Customer Relationship Management Manager - West Yorkshire, United Kingdom - Forward Role Recruitment

Description

Job Description

CRM Manager

Very competitive salary

Hybrid working – 1 day a week in the office

West Yorkshire

Forward Role are working with a high growth e-commerce retailer to recruit a CRM Manager to take ownership and manage the CRM strategy and CRM communication plan.

You will have an in-depth understanding of the customer base, build effective customer segments and continuously search for ways to optimise growth through producing an outstanding email programme that engages customers.

Responsibilities include:

• Join forces with the wider business to build an email content schedule that supports the main trading seasons and business goals
• Manage email from end-to-end (planning, briefing design, distribution, reporting)
• Use every available tool to include personalisation and dynamic content into emails
• Outline an email segmentation model
• Create and oversee automated email campaigns and carry out frequent reviews to improve performance against CRM KPIs
• Build test plans to make sure there is constant learning and optimisation of email performance
• Analyse campaigns and report on performance.
• Grow email list

What you will need:

• Proven experience in a CRM Marketing role
• Strong understanding of data segmentation
• Expert knowledge of automated programmes and a number of ESPs
• Analytical mindset with a creative flair
• A passion for CRM
• Ability to work with teams across the wider business