Product Marketing Manger-telecoms - Hadley, United Kingdom - SF Group

SF Group

Verified Company

Hadley, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Title:
Product Marketing Manager

Location:
Telford Hybrid - 3 office days

Job Type:
Full time hours pw

Reporting To:
Chief Customer Officer

Here we're all about communication.

As a provider of cloud phone systems, broadband, mobile and IT, we help thousands of businesses to communicate with their colleagues and customers, making business technology, connectivity, and productivity integration easy for organisations as they grow.

As part of the wider European Group, we have over 1,100 colleagues across Europe and provide leading solutions to businesses of all shapes and sizes.

As a leading telecoms provider, our customers are at the heart of everything we do, and we're looking for the right person to join us as part of our growing team.

We are seeking a highly skilled Product Marketing Manager to join our team.

As a Product Marketing Manager, you will play a crucial role in driving the success of our products through effective product launches, marketing strategies and go-to-market initiatives.

Responsibilities:

Conducting market research to identify trends, monitor the competitive landscape, identify customer needs, and opportunities for product enhancements. Work closely with Group product house to ensure the feature set and product specifications are aligned with the UK market needs.
Analysing customer feedback, industry reports, and market data to shape product strategy and positioning.
Owner of the gotomarket (GTM) strategy for the product suite and ensuring the timely delivery of product and feature launches.
Managing new product launches throughout the Product implementation process (PIP).
Monitoring market trends, identifying opportunities to target different market segments with tailored campaigns.
Conducting market benchmarking and pricing analysis, building a compelling business case for each product launch.
Collaborating with the Marketing team to develop impactful product marketing campaigns that increase awareness and proficiency of our products.
Creating market differentiation through the development of effective content, supported by sales enablement tools and resources such as brochures, datasheets, presentations, website content, sales guides, battlecards, and FAQs
Working closely with internal teams to create technical training content for crossdepartmental use.
Collaborating with the sales team to create and deliver highimpact sales tools, enablement, and training.
Defining key performance indicators (KPIs) and metrics to track marketing campaign effectiveness, product adoption, customer satisfaction, and sales performance.
Providing regular reports and insights to the Senior Leadership Team

Requirements and skills

Solid experience in product management and product marketing within a B2B business environment.
Strong analytical skills, blending creative thinking with datadriven decisionmaking.
Excellent communication skills to effectively engage with customers and stakeholders.
Strong copywriting skills, capable of translating technical information into engaging messaging by simplifying complex concepts.
Proven track record in developing compelling messaging, positioning, and value propositions for new products and services.
Demonstrated success in bringing new products and features to market.
Passion for customercentric product development and a genuine enthusiasm for understanding customer needs.
Ability to adapt and thrive in a fastpaced, dynamic environment.

What's in it for me?

Competitive salary
26 days holiday (more for long service) and Birthdays off as well
Pension and healthcare scheme
Life cover
Perkbox access to hundreds of discounts
Holiday Purchase Scheme
The ability to develop and progress your career.
Strong social ethos
Accredited Investors in People organisation
Be part of a high growth and very exciting European wide group, that prides itself on innovation, collaboration and strong customer focus.