Marketing and Communications Manager - London, United Kingdom - VMA GROUP

Description

Job Description

Marketing & Communications Manager

Exclusive opportunity for an experienced Marketing & Communications Manager to join a growing Fintech firm on a permanent basis.

Reporting directly into the COO, the successful candidate will be responsible for developing and executing integrated marketing and communications campaigns and BAU, to drive brand awareness and B2B customer engagement.

Hybrid working: 3 or 4 days in London West End office, 1 or 2 from home.

£70,000 - £80,000 DOE + Bonus

Roles & responsibilities:

Digital marketing:

• Website updates, posting content, carrying out regular reviews to ensure the site is up-to-date; reviewing analytics
• Email: creating lists from our CRM (Hubspot); tailoring content to internal and external audiences; reviewing report data to iterate and improve future campaigns
• Social media: regularly posting content; ensuring internal engagement; reviewing interactions to improve future activity

Content creation

• Maintaining intranet content calendar
• Ensuring a timely and consistent launch cascade through all internal and external channels; capturing and evaluating analytics

Event management – internal and external event management

Presentations and sales support - maintaining presentations across all areas; developing new content where required for key segments and audiences; ensuring consistency of messages across all materials

Marketing technology: maintaining the CRM, and keeping up-to date with relevant governance and regulations eg GDPR

Graphic design: use suitable desktop publishing software to create and update simple presentations, templates and social media assets

• Manage external agencies on more advanced design projects

Communications:

• Internal communications: Support the leadership team in executing internal communications
• Media relations: Scheduling monthly meeting with key trade media and internal spokespeople; managing internal approvals; sharing and tracking coverage
• Develop key messages, talking points, and briefing materials to ensure consistent and effective communication

Reporting on marketing activities: maintaining a monthly KPIs dashboard; developing insight into activity to iterate and improve campaign approach and reporting back to leadership

Skills & experience:

• Digital marketing and website management
• Excellent written and verbal communication skills
• Stakeholder management
• Marketing material production
• Brand management
• Basic design skills
• Content management
• Analytics and ROI assessment
• Event management
• Budget management
• Experience in using marketing software, ideally including HubSpot, Wordpress, Adobe & Canva
• Preferably, background in financial services, tech industries or rapidly scaling businesses

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary
• Performance bonus
• Generous pension provision
• Private medical insurance
• 26 days holiday + public holidays
• Hybrid working arrangements

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.