CRM Lifecycle Manager - United Kingdom - Blackbaud

Description

CRM Campaign Specialist, Consumer - JustGiving page is loaded

CRM Campaign Specialist, Consumer - JustGiving

We're looking for a CRM Campaign Specialist to support our Consumer team. In this role, you'll be accountable for delivering programs and projects that drive user engagement and donations for our fundraisers, c rowdfunders and donors. You'll be the main point of contact for all consumer CRM requests, supporting the Head of CRM and Digital Marketing to define what consumer CRM initiatives to prioritise across multiple regions.

What you'll be doing

• Responsible for supporting the Head of CRM and Digital Marketing with annual and quarterly planning against business goals
• Manage workload using a sprint format, accounting for hours and prioritising projects accordingly, highlighting to the Head of CRM and Digital Marketing if the next sprint's workload is projected to be significantly above/below contracted hours
• Own and optimise existing consumer CRM lifecycle journeys
• Own and maintain projects ranging from ad-hoc campaigns through to lifecycle rebuilds using project management tool (Asana)
• Work with internal stakeholders to plan and define regional requirements
• Manage our CRM agency resource to ensure that work is delivered on time and to budget
• Continuously develop our internal and external CRM processes to create on-going efficiency
• Report on campaign KPI's. Provide post campaign reporting and overall recommendations to meet business KPI's

What we need you to bring

• Hands on experience in a CRM role - we're thinking 3+ years
• Experience designing customer centric CRM programs . The ability to develop strategies to drive business KPI's
• Experience managing complex lifecycle, multi-wave, data-driven campaigns
• Highly agile with innovative mindset
• Excellent project management skills with the ability to manage multiple projects
• Strong communication skills (verbal, written and presentational); comfortable with numbers and analysis, and excellent attention to detail
• Experience using enterprise marketing tools (Salesforce Marketing Cloud, Adobe Campaign)

Desirable

• Experience of HTML, CSS
• Experience with In-App and Push notification messaging
• A solid understanding of data and relational database structures

#LI-REMOTE

We are a remote company that maintains a flexible working culture for our employees - This is something we're proud of, so ask your Talent Partner or interview team to find out more about our ways of working.

JustGiving are an equal opportunity employer, and we stay committed to cultivating a diverse and inclusive work environment.

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JustGiving is the world's most trusted platform for online giving, helping people in almost every single country in the world raise over £5 billion for good causes since we were founded in 2000.

In 2017, JustGiving joined the Blackbaud family – a global cloud software company powering social good. With over 450,000 good causes raising money with us worldwide, together we're changing the game when it comes to giving for good.