Partnership and Market Development Manager - Edinburgh, United Kingdom - Total Energies

Description

Candidate Profile

QUALIFICATIONS/EXPERIENCE REQUIRED

• Minimum 5 years' experience in Marketing or business related field.
• Experience in automotive lubricants sales to retail stores and aftermarket (Motor Factors, Independent Garages) would be an advantage
• A good understanding of industry media and working with trade associations
• Working knowledge of developing and managing communication plans
• Must be outgoing and confident, driven, independent and flexible with an ability to motivate and inspire others
• English speaker with excellent verbal and written communication, project management (including budgeting) skills required.
• Excellent influencing skills, with the ability to drive change and champion projects affecting the entire internal audience. Knowledge of editorial and events management is required.
• Must be solution and results orientated with a curious and inquisitive nature.

Activities

Job Responsibilities

Partnership Marketing - Aftermarket

• Build and develop the automotive lubricants partnership marketing strategy (budget, Points of Sale activations, promotions, product range, marketing material), to support TEMUK's ambitious growth in the Aftermarket sector (e.g. Halfords nationwide retail stores, Motor Factors, Garages)
• Lead the implementation of planned partnership activities, collaborating with agencies and the wider marketing team.
• Report on all partnership marketing activity including promotions, point of sale and communications.
• Monitor competitor performance, identify trends and optimise spend based on the insights.

Communications

• Manage a third party agency to deliver an external communications plan and oversee the approval process for all content.
• Define and manage the advertising budget, developing relations with the media and booking ad space.
• Measure the performance of paid and earned media against key KPI's, and report to the business.
• Develop and deliver an internal communications plan to inform and engage TEMUK & HQ employees.
• Collaborate with key stakeholders to produce effective briefs for content creation, delivering compelling messages and impactful design.

Events

• Manage a calendar of internal and external events to engage stakeholders, generate leads and promote brand awareness.
• Oversee all aspects of event management including budget, venue search, supplier negotiation, catering, travel, stand contractor liaison, onsite support and more.
• Generate and capture new business leads for the Sales teams.
• Track and report on event engagement, conversions and ROI through our CRM system Salesforce.

Social Media

• Develop social media strategies to increase brand awareness, customer engagement and loyalty.
• Create compelling content for LinkedIn, Facebook, Instagram and X.
• Schedule posts, monitor and respond to customer interactions in line with corporate guidelines.
• Plan and run social media competitions and campaigns promoting the brand.

Context & Environment

The jobholder will need to be able to multi-task and manage a number of key issues on a daily basis to prioritise their own workload. Able to work to strict deadlines and effectively under pressure. Maximise the resources available to the role, and have a positive and proactive approach.

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