- Create and deliver a comprehensive marketing strategy that aligns with overall business objectives.
- Create a cohesive narrative for individual services, presenting them as a packaged offering for customers.
- Conduct market research to identify trends, customer needs, and competitive landscapes to advise strategic decisions.
- Enjoy full support from the leadership team, closely working with the Senior Leadership Team to contribute to the company's continued growth.
- Explore opportunities to market Red Bee Media into new areas of existing customers, conceptualising and implementing integrated marketing campaigns to drive brand awareness, customer engagement, and lead generation.
- Supervise the creation of compelling and relevant content for the target audience, showcasing Red Bee's offerings.
- Use data and analytics to optimise campaign performance and ROI, regularly evaluating marketing performance against KPIs, providing insights, and recommendations for continuous improvement.
- Handle relationships with agencies, be responsible for events such as tradeshows, and take ownership of the website and all digital activities.
- Own and manage the Marketing budget to improve effectiveness.
- B2B marketing and communications background.
- A record of working with agency management.
- Previous experience in navigating through a Go-To-Market Transformation with a history of success.
- Excellent strategic thinking, analytical and critical thinking skills with the ability to analyse data and derive actionable insights.
- Demonstrated ability to collaborate and communicate effectively across all levels of the organisation and a history of using marketing automation tools with CRM systems.
- An independent, patient, and resilient work ethic.
- Outstanding communication skills and a highly creative mentality.
- An ability to navigate and relish a changing business and market environment.
Head of Marketing - London, United Kingdom - Ericsson
Description
Description
Join our Team
About this opportunity
Red Bee Media is seeking a dynamic and experienced Head of Marketing to join their team. This strategic role involves marketing execution of Red Bee Media's comprehensive portfolio of services. This position will play a crucial role in championing core services, creating compelling narratives, and driving success.
What you will do
You will bring
Why join Red Bee?
At Red Bee you will join an international team, collaborating to deliver outstanding media experiences through forward-thinking solutions and services. You will work with colleagues who share a passion for media and clear sense of integrity in the workplace. In your day to day, you will have the opportunity to work with some of the biggest and most innovative media companies in the world, using leading media technologies and systems to deliver our services. Here you can bring your unique talents, skills and perspectives to the table and collaborate in an openminded and inclusive environment.