Marketing Executive - Greater London, United Kingdom - Marketing Talent | Marketing Recruitment Experts

Description

Job Description

Marketing Executive – B2B Financial Publishing & Training – Global Brand - London

to £40k Basic + Bonus & Great Benefits

Hybrid - c1-2 days per week in the London office (or more if you want to)

As a Marketing Executive, you will join an exciting global B2B financial publishing brand. Your role will be to support the growth of the company's Learning & Development department.

In this role, you will plan, manage, execute, and analyse multiple campaigns designed to generate leads and bookings for my client's open enrolment training courses.

Additionally, you will assist the Senior Marketing Manager in executing campaigns to drive quality Customised Learning leads.

Requirements:

• Minimum 2 years' experience managing end-to-end marketing campaigns within the B2B financial or professional services industries
• Strong understanding of best practices in B2B marketing and the customer journey
• Experience planning and owning the execution of marketing campaigns
• Excellent copywriting skills
• An eye for design, and good knowledge of PowerPoint and Canva
• Experience with data selection and segmentation tools to build target audiences
• Confident user of email marketing tools, such as Marketo and Pardot
• Confident user of social media management tools, such as Sprinklr
• Proficient user of Google Analytics and Microsoft Excel
• Experience working with a CMS to manage website content
• Experience in customer data management and campaign reporting

Main Responsibilities:

• Own the end-to-end execution of cross-channel campaigns, including copywriting, audience building and selection, scheduling and reporting
• Produce high-quality campaign assets that adhere to brand guidelines, including email templates, landing pages, display advertising banners and social media creatives, using tools such as Canva and Stripo, or by collaborating with external designers
• Work closely with affiliate partners to ensure all information relating to the product offering is accurate and regularly updated
• Own manual data management processes to ensure customer data is always available
• Ensure all marketing activity is trackable and provide regular accurate reporting on marketing performance, channel activity, and lead and customer engagement
• Report back to key business stakeholders on the success of marketing activities

This role would suit someone looking to gain valuable marketing experience within a global and fast-paced financial publishing brand, with superb opportunities for progressing your career.

Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn't always possible. If you're not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing- for future positions that may be of interest.

Key words: marketing, marketing executive, publishing, training, learning, development, acquisitions, growth, b2b, financial, campaign, channel, media, analytics, strategy, email, social media, digital, online, permanent, London, UK.