- Work closely with the Head of Marketing to identify opportunities (. SEO content, Blogs, News stories, on-site/off-site events, retail promotions, to create fresh and engaging initiatives that maximise customer retention, activation, and engagement across all social media channels.
- Develop close relationships and work with external agencies to manage the implementation and optimisation of social media channels, and acquire new Le Shuttle followers.
- Work closely with the marketing teams to ensure marketing campaigns are aligned, integrated and effectively distributed across the relevant social media channels.
- Liaise with other internal departments on marketing opportunities that can be used across social media platforms.
- Manage all social media channels to ensure content is updated on a daily/hourly basis and any customer responses are acknowledged and actioned.
- Monitor social media feeds and alert relevant teams of any issues being highlighted by customers.
- Work with Customer Relations to resolve any issues raised by customers contacting the brand via our social media channels.
- Monitor and report on the performance of our social media activities and those of all relevant competitors and track sentiment.
- Work closely with key stakeholders to provide data from social media activities to support analysis of the behaviours of the customer against that of the customer segmentation.
- Assist in championing the effectiveness of social media in the delivery of business performance.
- Ensure all social media marketing campaigns adhere to all market regulations . Advertising Standards, CAP codes, and Data Protection.
- Any other duties and projects as directed by the Head of Marketing.
- Fluent in English, and French desirable but not essential.
- Degree or equivalent. Ideally a recognised marketing qualification . CIM, IDM.
- Three years of marketing experience working either agency or client side.
- Experience in a social media role in a business-to-consumer marketing environment with some ability to translate insight and analysis into an effective social media strategy.
- Experience in running social media campaigns with appropriate writing skills to represent and respond on behalf of the company on Meta platforms and Twitter.
- A proven track record of delivering projects on time and to budget.
- Strong written and oral communication skills.
- Results-driven and commercially astute.
- Excellent relationship management skills.
- Comfortable working as part of a team as well as on own initiative.
- Able to manage multiple work projects/tasks to ensure deadlines are met.
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Social Media - Folkestone, United Kingdom - Getlink
Description
"We are pioneers. Leading the way, making the impossible possible, committing to others, and to a simpler world."
JOB VACANCY - Social Media and Content Executive
Job ID: 10415
Location: Folkestone, United Kingdom
Company: Eurotunnel Services Limited
Department: Commercial
Job type: Full-Time, Permanent
Salary: Circa. £34k + benefits (Dependent on experience)
Completed applications must be received no later than midnight on Friday 10th May.
The Role
We are seeking a highly motivated Social Media and Content Executive to join our dynamic commercial department. This role is for you if you are passionate about working in a team, and committed to creating and delivering high-quality social content.
Principal Accountabilities, Qualifications, and Experience
Applications are invited from agency workers who have a statutory right to apply in line with Section 13 of the Agency Workers Regulations 2010.
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