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- Develop strategies for product innovation and improvement based on customer feedback, industry trends, competitive analysis, etc.
- Lead cross-functional teams in developing new products from concept to launch; manage timelines and budgets accordingly.
- Oversee research activities related to product design and development; analyze data collected from research efforts to inform decisions about future products or features.
- Collaborate with marketing department to develop promotional materials for new products; ensure accuracy of information presented in these materials.
- Monitor performance of existing products; identify areas for improvement or potential opportunities for expansion/growth.
- Manage relationships with external vendors as needed (e.g., suppliers, manufacturers).
- Ensure compliance with applicable regulations throughout the product lifecycle (e.g., safety standards).