Marketing Manager - London, United Kingdom - LessonWise

Description

Job Description

Job Description

Join LessonWise: A pioneering EdTech start-up poised for rapid growth, LessonWise offers a revolutionary platform designed to broaden access to private education. Centred on the UK market, our mission is to transform the online tutoring landscape by making quality education more accessible and affordable. Our platform's unique virtual classroom can host hundreds of students simultaneously without compromising stability, in addition to offering personalised one-to-one sessions that are our primary source of revenue. This innovative approach reduces tuition costs and provides unmatched flexibility in the tutoring space. We streamline the entire learning process on a single, engaging platform, facilitating everything from payment processing to interactive lessons, and enabling students to revisit recorded sessions for improved knowledge retention. By providing on-demand access to tutors regardless of their location and tailoring our services to accommodate families' schedules, we challenge traditional tutoring methods. Furthermore, we offer a personalised service to every family, ensuring they are accompanied throughout their journey by a dedicated accounts manager they can trust and who is personable. As we plan to introduce large group courses upon achieving critical mass, LessonWise is committed to ensuring continuous, effective learning for every student, redefining the online education experience.

We Are Seeking: A Marketing Manager with a proven track record in the UK market to lead our student acquisition strategy, significantly reduce our acquisition costs, and increase our revenue generation. This role requires a strategic thinker with expertise in digital marketing, creative content production, and brand messaging refinement. You will play a pivotal role in our mission to increase access to private tuition, working closely with our CEO and an international team.

Key Responsibilities:

· Strategically reduce the cost of customer acquisition from £250 to £100 or below whilst maintaining quality lead generation.

· Drive a fivefold increase in annual recurring revenue by the end of 2025 through innovative student acquisition strategies.

· Oversee and optimise digital marketing campaigns across Facebook, Google Ads, and other platforms to maximise ROI.

· Produce compelling creative assets, including videos, posts, and blogs, to enhance brand presence and engagement.

· Refine our brand message to align with our mission of making private tuition more accessible and appealing.

· Collaborate with our international team, reporting directly to the CEO, to ensure cohesive and effective marketing strategies.

· Utilise HubSpot CRM, Facebook Ads Manager, Google Ads Manager, and Canva to streamline operations and track performance.

Experience & Requirements:

· Demonstrable experience in digital marketing within the UK market, particularly in education or related sectors.

· Strong analytical skills with a focus on cost-effective acquisition strategies and revenue growth.

· Exceptional creativity and proficiency in content creation and digital advertising tools.

· Excellent communication and negotiation skills, with the ability to work under pressure and meet tight deadlines.

· Growth mindset, with a commitment to continuous learning and professional development.

· Knowledge of the UK education system and online tutoring space preferred.

· Familiarity with our technology stack (HubSpot, Facebook Ads Manager, Google Ads Manager, Canva).

The Benefits:

· Competitive salary of £40,000 per annum plus performance bonuses.

· Flexible working arrangements, with options for remote work and necessary travel for face-to-face meetings.

· Supportive work culture focused on empathy, kindness, and ruthless execution.

· Opportunities for professional development and further training, subject to performance.

Qualifications:

· MSc (preferred) or BSc in Marketing, Business, or a related field. Experience in teaching or tutoring is advantageous.

· Application and Interview Process.

· Our selection process includes two interviews and a practical task related to the role. Successful candidates will proceed to a job offer, with the aim to start as soon as possible.