- Oversee and manage social media accounts, developing strategies to increase followership, engagement, and brand visibility.
- Collaborate with Senior Education & Comms Manager to plan all content strands in the content calendar.
- Collaborate with Graphic Designer to craft social media templates that are in line with our brand (when needed).
- Work together with Senior Education & Comms Manager to develop copy for Social Media posts and use our tools to schedule posts across social media platforms.
- Basic community management across social media platforms.
- Collaborate with the product team to plan and orchestrate paid media campaigns focused on customer acquisition, build on Meta. (Understanding of Pixel and Event Management)
- Social Media Reporting: pull data from channels and use it for overall social media strategy.
- Orchestrate, design, and deploy effective email marketing campaigns (including our monthly newsletter) that drive customer engagement, retention, and conversion.
- Segment email lists based on customer behavior and demographics to improve targeting and personalization.
- Collaborate with the Design Team and Senior Education & Comms Manager to oversee and optimize the company's website, ensuring a user-friendly experience and alignment with marketing goals.
- Collaborate with the Design Team to enhance website functionality, and improve conversion rates.
- Regularly update website content and ensure consistency with overall brand messaging.
- Utilize analytics tools to track, measure, and report on the performance of organic social media posts, newsletters or paid campaigns.
- Provide regular reports and insights to key stakeholders, highlighting successes, challenges, and areas for improvement.
- Strategic Campaigns: Develop data-driven campaigns across SEO, SEM, social media, and email to acquire high-quality leads. Use analytics for ROI optimisation.
- Nurturing Automation: Implement automation and personalised content to guide leads through email sequences, retargeting, and website experiences. Continuously optimise workflows.
- Manage digital marketing budgets, ensuring efficient allocation of resources and a positive return on investment and customer acquisition cost.
- Strong social media management skills
- Proficiency in developing and executing multi-channel marketing campaigns (Meta Suite Management for Paid Media)
- Experience in community management and brand marketing, preferably in a tech startup environment.
- Knowledge of self-service advertising platforms (e.g., Google AdWords, Facebook Ads).
- Familiarity with TV, radio, digital, print, and paid social advertising.
- Project management skills for overseeing media campaigns (Experience with brand positioning and scaling
- Project management experience
- Use of social media tools for management (we use Later).
- Knowledge of Hubspot
- Knowledge of Google Analytics.
- Basic Website Management (we use Webflow)
- Basic Figma knowledge.
- The first step is a screening call with our Senior Talent Manager
- The next step would be a functional interview with our Senior Communications and Education Manager
- The final interview and presentation will be with our Head of Business Development and a representative from the Product Design team.
Digital Marketing Manager - London, United Kingdom - Arcual
Description
Location & Salary Range
Based in London or Berlin (Flexible Working/ Hybrid)
London: £30,000 - £45,000
Berlin: €45,000 - €55,000
Our Purpose
Launched with the backing and expertise of the LUMA Foundation, MCH Group (the parent company of Art Basel), and BCG X in 2022, Arcual is a technology company crafting state of-the-art digital and blockchain products that improve trust and security in transactions and exchanges.
Arcual offers a suite of digital tools and integrations to assist galleries, artists, and collectors in ensuring verified transactions, digital authenticity, royalty sharing, and secure international payments.
Arcual's customisable, collaborative technology products are setting new standards for the art ecosystem, empowering everyone to grow their practices, inspiring new opportunities, and solving long-standing challenges.
The Department
Our Marketing team is the promotional and educational engine of our business, we work closely across teams within Arcual - from Blockchain, Engineering, Product and P&C - to refine and develop the Arcual brand to develop and implement well thought out campaigns with a view to educate and mature a highly fastidious art ecosystem.
Working with us, you'll have the opportunity to be part of a highly dedicated team of fun and enthusiastic marketing professionals. Our culture is based on collaboration, sharing of ideas, and continuous improvement. We are committed to transforming the industry by embracing social changes, education programs, and creating exciting events.
What You Will Do
Reporting to the Head of Business Development, you'll craft compelling digital experiences, driving brand engagement via social media and email marketing. Collaborating with our Senior Communications and Education Manager, Graphic Designer, and the Business Development team, you'll lead social media campaigns, oversee lead acquisition and funneling, and maintain our website. Your role is vital in nurturing our online presence, fostering community engagement, and optimizing digital marketing efforts across platforms. If you're a creative thinker with keen attention to detail and a data-driven approach, we welcome your application to join our innovative team.
Social Media:
What We Look For
The Stack:
Our Hiring Process
Why Arcual?
Launched with the backing and expertise of the LUMA Foundation, MCH Group (the parent company of Art Basel), and BCG X in 2022, Arcual is a company with huge vision, a dynamic work environment, and a team of smart, ambitious and fun to work-with colleagues.
Regardless of your age, gender, belief, and background, at Arcual EVERYONE (E) is welcome
*A note for recruiters/recruitment agencies; unless you're on our PSL please refrain from approaching us with offers of assistance/support.