Customer Acquisition Manager - Windermere, United Kingdom - Lakeland Leisure Estates Ltd
Description
Full timePermanent
Hybrid working (Head Office Windermere - minimum 2 days per week)
The Role
This is a key member of the Lakeland Commercial Team, helping to shape the future of the business.
The role will manage customer acquisition marketing for Lakeland across the digital and non-digital channels, prioritising profitable customer acquisitionin delivery of the acquisition marketing plans and KPIs.
Leading digital and non-digital customer acquisition for Lakeland.
The majority of Lakeland's acquisition activities are in the digital space, which is where the focus of this role will be, in managing Paid Search, Programmatic, Affiliates, Paid Social and driving the organic search agenda.
In addition, you will act as a key liaison across the wider marketing and commercial team, working closely with Digital Trading,Insight & Customer Marketing, and Brand Marketing.
The role manages the customer acquisition team, managing two direct reports, as well as agencies for paid acquisition, SEO and PRAbout You
You must have significant experience of customer acquisition, preferably B2C and ideally in a multichannel business with a significant online business.
You'll be experienced in leading and managing a team to deliver against the plan created
You'll also have experience of managing campaigns across paid activities in the Google & Bing Advertising Suites (search, programmatic)
You have experience delivering paid social campaigns comprising acquisition, brand awareness, and for organic amplification, along with experience of managing and optimising affiliate programmes with the key affiliate networks
You possess strong excel skills and experience developing reporting suites, as well as general computer literacy.
You'll have 3rd party relationship management experience, ideally with media agencies, along with experience of digital analytics tools e.g. Google Analytics 360, Adobe Analytics
You are commercially astute and poses strong analytical skills, and able to make sense of complex problems quickly with the ability to turn data into simple actions without paralysis by analysis
You can use data to judge effectively which marketing decisions are likely to add value and boost customer engagement/response
You have an advanced level of numeracy with a strong attention to detail
You are extremely well organised and deadline driven, with the ability to plan and juggle multiple concurrent timelines in a fast-paced environment, coping well under pressure
You are a strong self-starter; intellectually curious with a can do attitude
You'll be able to build and nurture positive relationships with key stakeholders across the business, influencing, collaborating and positively disrupting to deliver a step change in performance, with an ability to motivate and lead a team to deliver againstshared objectives and drive performance.
About Lakeland
From humble beginnings as a tight-knit family operation, we've grown into a prestigious kitchenware retailer with 63 stores nationally, from Aberdeen to Truro.
Now, we're investing millions to ensure that our online offering is top notch, and that our retail stores can offer an experience worthy of a visit.
That innovative spiritcoupled with our intense customer focus has been the story of our success - work with us and it could be yours too.
Benefits
There are many benefits to being part of the Lakeland team.
Other than being part of a huge and happy working family, our colleagues are rewarded with a competitive salary, discretionary bonus scheme and a group personal pension plan.
There are 29 days' paid holiday (including bank holidays) and generous discounts on our products. We offer a great retail environment, and the chance to be part of a team who like to work and socialise togetherMore jobs from Lakeland Leisure Estates Ltd
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