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- Monitor and analyse social media platforms to track performance, identify trends, and measure the effectiveness of marketing campaigns
- Utilise a variety of tools and techniques to gather data from social platforms, analyse sentiment, identify emerging topics, and track competitor activity
- Collate and analyse large volumes of social media data to gain understanding of consumer preferences, behaviours, and opinions, and provide actionable recommendations to stakeholders
- Use a variety of tools, including Brandwatch, Meltwater, Sprinklr, Sprout Social, Tableau, and Excel
Web and Social Media Analyst - London, United Kingdom - Salt
Description
I'm expanding my network of Freelancers in Social AnalyticsI work with some of the world's leading agencies and brands who need help monitoring, analysing, and interpreting social media conversations and trends to provide insight and recommendations.
Social analytics plays a crucial role in development strategies, and the ideal candidates possess a strong analytics mindset, excellent communication skills, and a deep understanding of social media metrics and trends.
As a freelance in social analytics, you will: