Marketing and Communications Officer - University of Warwick, United Kingdom - University of Warwick

University of Warwick

Verified Company

University of Warwick, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Vacancy Type/Job category
Management & Professional

Department
Warwick Foundation Studies

Salary
£33,966 - £44,263 per annum

Location
University of Warwick, Coventry

Vacancy Overview

Fulltime, permanent position. 36.5 hours per week.

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Do you have the creativity and strategic mindset to shape our marketing output and tell our exciting story?

We invite you to join us in Warwick Foundation Studies (WFS) as a central player in our Marketing, Communications, and Admissions team.

This is your opportunity to make your mark on a diverse range of initiatives, from developing and implementing insightful marketing plans to content creation, social media management, and more.

We're in search of a dynamic marketing professional who can amplify our visibility and attract a global audience to our unique programmes. You'll have the chance to work alongside thousands of students as they prepare for their next academic journey at the University of Warwick.

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What you will bring to the table:

Strong marketing acumen and the ability to develop and execute effective, insight-led marketing strategies.
Excellent content creation skills and a keen understanding of digital channels, including social media and web.
Experience in market research and the ability to analyse, evaluate and adapt marketing campaigns.
Solid organisational and collaborative abilities, with a talent for maintaining relationships across teams and external agencies.

Your core responsibilities:

Lead the development and implementation of marketing plans that align with the department's objectives, ensuring measurable outcomes and return on investment.
Manage the creation and delivery of diverse marketing and communication content, maintaining a strong brand image and engaging with our audience across various platforms.
Oversee the department's social media channels, developing an effective content strategy that aligns with our brand and audience.
Support the organisation and implementation of recruitment events, ensuring effective communication strategies and evaluation of each event's performance.
Carry out regular market research and work closely with external advertising agencies to optimise campaign performance.

Why join us:

Be part of a vibrant, studentcentric academic department with an innovative approach to marketing.
You'll work closely with various internal and external teams, promoting alignment and shared best practices.
Play a pivotal role in enhancing the success of Warwick's wideranging portfolio of programmes.
Embrace potential opportunities for international travel and engagement with our global student community.

This is a unique opportunity to craft compelling narratives and drive marketing success for our programmes, playing a pivotal role in shaping our future.

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Interview Date:Week Commencing 27 August 2023.
JOB PURPOSE

Based in the Warwick Foundation Studies department, you will also work collaboratively with colleagues in the University's central Marketing, Recruitment and Insight team, ensuring consistency of process and sharing of information and best practice. You'll have the opportunity to support overseas recruitment campaigns through inmarket activity, delivering a joinedup marketing and recruitment pipeline for incoming students.

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DUTIES AND RESPONSIBILITIES

Marketing Planning, Budgeting and Evaluating

To be responsible for the development and implementation of insight led marketing plans that support the Department's marketing and recruitment strategy, establishing clear, measurable objectives to ensure return on investment, use of appropriate channels (website, brochure, campaign approach) and pertinent messaging.
To develop a thorough understanding of the range of markets and audiences for programmes, as well as the competition for the programmes.
To monitor and evaluate campaigns, spend and activities and provide regular feedback to senior colleagues and committees.
To liaise with key members of the University's central Marketing and Recruitment teams to raise our profile across the institution, share best practice and to align campaigns and activities with wider University activity. To sit one day per week (20%) within the central Marketing, Recruitment and Insite team with a dotted line report to Associate Director, Marketing.

Content Creation and Delivery

As part of an integrated content strategy, to be responsible for managing the production of marketing and communications content including print materials, photography, videos, blog, and online content including social media and websites.
To develop and deliver agreed collateral requirements, following the internal approval process for design and copy, and working with designated design agencies ensuring brand guidelines are followed. Ensuring the effective distribution and management of these digital and printed materials.
Mapping student