PPC & Ads Executive - Banbury, United Kingdom - Plus One Personnel

Plus One Personnel
Plus One Personnel
Verified Company
Banbury, United Kingdom

1 week ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description
PPC & Ads Executive

Job Details


Sector:

Marketing


Location:

Banbury, Oxfordshire


Type:

Permanent


Salary:

£ £30000 per annum


Reference:

6058_


Main Responsibilities:


  • Developing and leading the digital advertising strategy and activities including social media advertising, display ads, retargeting, Search Engine Marketing (SEM), and App Store Optimisation (ASO), including endtoend campaign management
  • Positioning and Ads in front of the right audience at the right time to drive awareness, acquisition and retention
  • Creating, developing & implementing effective long and shortterm paid search strategies
  • Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing)
  • Targeting selected groups through keyword and audience research
  • Managing and editing campaign budgets and adjusting bids to optimise
  • Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend
  • Reporting KPIs to management
  • Write engaging and concise copy to modify call to action on ads to boost clickthroughrates and landing pages to boost conversion rates
  • Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover
  • Working closely with our content and design teams to ensure worldclass copy and design, and ensuring all creative work aligns with brand guidelines

Key Skills & Experience:


  • 2 years of demonstratable experience in PPC & Digital/Social adverts
  • Strong understanding of the sales and marketing funnel, customer journey and retargeting strategies to support audience growth/data capture and conversion on the product
  • Knowledge of Ad display networks, Google Ads, Meta ads and Business Suite
  • Tracking, optimisation and reporting of paid media campaigns
  • Strategising paid campaigns, briefing and delivering content across key digital platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, Search and Display
  • Knowledge of other appropriate MarTech and AdTech stacks and technology
  • Excellent communication skills verbal, written & presentation
  • Personable, collaborative, creative and accountable in nature

Additional Information:


  • Hybrid working, 1/2 days a week in the office (Hybrid working)
  • Working Hours 9:30 am to 5 pm (32.5 Hours a week & flexible start times)
  • Fantastic benefits package
  • Supported training & develop courses
  • Work lunches
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