Paid Media Executive - Otley, United Kingdom - Lead Tech

Description

Lead Tech is a growing digital business who help consumers access a range of financial products to meet their current and future needs.

Based north of Leeds city centre in the picturesque village of Pool in Wharfedale, we are focused on "Connecting people, Improving Lives".

We are looking for an enthusiastic self-motivated individual who can join our Paid Media team to support our ambitious plans for growth.

About us

Established for nearly 15 years, Lead Tech is a recognised market leader in the Financial Advice and Wealth Management sector.

Partnering with some of the UK's biggest Financial Services Brands - we support their growth strategies by providing new client opportunities and lead generation driven by digital marketing.

We are a purpose driven _
consumer first business_which is demonstrated through our FCA directly authorised status and our purpose of '
Connecting people and improving lives' which drives every decision we make.

We are very ambitious and committed to significant growth and expansion across multiple markets and countries over the next 5 years.

Our success has resulted in us being in the
Top 100 UK Tech Companies at the Northern Tech Awards for 4 years running.

About the role:

• Support paid media channels across all products/brands, with day to day ad account maintenance and upkeep focussing on delivering core KPIs.
• Hands on, account level management and optimisation across ad platforms e.g. Google Ads, Facebook Ads Manager, MSA.
• Identify and share opportunities for optimisations/testing in the paid accounts e.g. ad copy, keyword, bid strategies, audience testing etc.
• Support and deliver daily/weekly/monthly reporting for all key channel and product/brand performance KPI's. Leverage insight from platforms such as Google ads, PowerBi, Tableau.
• Ensure all paid activity is compliant and adheres to FCA, ASA & GDPR guidelines.
• Build and maintain internal relationships with key teams across the business such as Sales, Operations, Marketing, Finance.
• Facilitate effective relationships with key strategic 3rd party media suppliers e.g. Google, Microsoft, Meta.
• Demonstrate a clear understanding of digital media spanning marketing technology, media industry development, platform updates, bidding strategies.

Key skills:

• Analytical mindset, happy working with large data sets to solve problems and tell a story.
• Ability to interpret complex data and MI and draw meaningful conclusions and translate these into action.
• Team player who thrives on working towards joint goals and willing to jump in and help others.
• Demonstrate a keen interest in digital paid media, with a focus on PPC.
• Educated to degree level or equivalent.
• Strong Microsoft Excel knowledge and skills.
• Excellent attention to detail, especially when employing individual processes and procedures.

Desirable skills / experience:

• PPC trading experience and hold Google and Bing platform certifications.
• Previous experience in a digital marketing/digital media environment (agency, advertiser or media owner).
• Educated to degree level
  .

Benefits

• Competitive salary plus generous bonus scheme
• Free parking
• Generous holidays: you can expect 24 days paid annual leave (increasing based on length of service), plus bank holidays
• Flexible working we like to collaborate face to face in the office on a Tues, Weds, Thurs, and you can enjoy working from home every Monday and Friday.
• Early finish Fridays: we like to get the weekend started early so we leave at 4pm every Friday
• Additional leave
• Casual dress
• Company events
• Company pension
• Flexible working hours
• Free onsite parking
• Private medical insurance
• Wellness programme

Life at Lead Tech

We know that our employees are our biggest asset, with employee experience being at the heart of everything we do.

We have an open culture where employees are encouraged to give open and honest feedback, which is listened to and taken onboard.

Every employee has a sense of belonging at Lead Tech, knowing that they are part of a business that really values them.

Bespoke learning and development plans are created for every individual, with personal goals to help everybody get to where they want to be in their role and to fulfil their career aspirations.

We want to tap into each individual's potential and allow them to express their creativity and feel empowered in their role.

We are committed to supporting inclusion and diversity at Lead Tech. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, faith, and gender.

Everyone is welcome and supported in their development at all stages in their journey with us.

We will develop your skill set, and we will give you all the tools to develop your skills at Lead Tech.

If you want to work around like-minded individuals and build a long lasting career then please send your CV to us today.

Job Types:
Full-time, Permanen