Email Marketing Developer and Automation Manager - London, United Kingdom - CoStar Group

    CoStar Group
    CoStar Group London, United Kingdom

    Found in: Talent UK C2 - 1 week ago

    Default job background
    Full time
    Description

    Responsibilities

  • Deliver email coding and template development with HTML/CSS.
  • Work across multiple teams (product marketing, creatives, data analysts, and CRM) to execute campaign creation and analysis.
  • Maintain and present email performance reports and make recommendations to the team.
  • Coordinate with the design team and data team to deliver email campaigns on schedule.
  • Own readability and accurate rendering across all major email clients and devices.
  • Create testing scenarios (A/B or Multivariate) for creative and copy testing to optimize and grow CoStar's email marketing practice.
  • Manage the set-up of one-time and automated email campaigns, content and message optimization, list segmentation, deployment, and reporting.
  • Troubleshoot technical issues related to HTML templates, responsive design, email testing, list segmentation and other aspects of email execution, as required.
  • Stay current on and recommend email marketing best practices with coding, design, and testing of email campaigns.

    • QUALIFICATIONS

  • Bachelor's Degree or equivalent experience
  • relevant experience in email marketing.
  • A track record of commitment to prior employers.
  • Ability to script and build dynamic emails with variable content for multiple versions.
  • Experience testing email rendering across multiple email clients and platforms.
  • Sales Force Marketing Cloud (SFMC) required. Pardot experience a plus.
  • Strong problem-solving skills, relationship management, and project ownership.
  • An eye for detail and solid design.
  • Familiarity with Figma, Dreamweaver, and Adobe Creative Suite.
  • Intermediate to advanced knowledge of HTML and CSS (Responsive email coding).
  • Knowledgeable on email sending and testing best practices.
  • Audience Segmentation strategy and building
  • Familiarity with project management software (Wrike, Asana, Jira, etc).

    • WHAT'S IN IT FOR YOU?

    Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. As well as having an outstanding working environment based in the Shard, other perks include full private medical cover and member rewards, 28 days annual leave, a competitive pension, season ticket loans, birthday lunches and much more