Digital Marketing Specialist - Fife, United Kingdom - Nine Twenty

Nine Twenty

Verified Company

Fife, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Marketing Specialist

Kirkcaldy - 1 day per week in office minimum

Up to £40,000

We are currently recruiting for a Digital Marketing Specialist on behalf of a UK-based business group that is the number one supplier of their niche in the Construction industry.

The company is expanding internationally and driving digital marketing is key to fulfilling its growth ambitions.

As such, they have created an exciting new role in their marketing team with high levels of autonomy and opportunity for impact.

The company is a major supplier across several European Countries and beyond with the ambition to reach a turnover of over £100 million.

They are forward thinkers who value hard work, perseverance, and diversity within their team.

With opportunities to grow within the company, this role provides an excellent chance for someone looking to drive the digital marketing strategy.

Due to the company's paced growth, this is a great opportunity to jump on board and grow with the business.

About the Role:

The SEO & PPC Specialist is responsible for managing and enhancing the company's online visibility and lead generation through effective SEO and PPC campaigns.

Responsibilities:

Execute and manage SEO strategies to enhance website visibility and rankings along with conducting SEO audits.
Designing and implementing PPC campaigns across various digital channels aligned with the company's Sales & Marketing objectives.
Analyse and report website and PPC campaign metrics.
Conduct keyword gap analysis and research to help enhance and optimise keywords.
Suggest improvements in website design, content, and other aspects to enhance SEO.
Keep abreast with the latest SEO and digital marketing trends and best practices.
Optimise content and landing pages for paid search engine marketing campaigns.
Collaborate with Marketing teams to enhance campaign effectiveness.

Requirements:

Circa 2 years commercial experience in Digital Marketing in SEO & PPC.
Strong knowledge of keyword research, SEO copywriting, and understanding of search engine behaviours.
Solid understanding of performance marketing, conversion, and online customer acquisition.
Experience with website analytics tools, e.g., Google Analytics.
Experience with Digital Marketing Tools such as SEM Rush etc.
Basic knowledge of HTML, CSS, and JavaScript for website modifications.
Familiarity with ecommerce platforms such as Shopify and WordPress.
Excellent communication & Written skills with the ability to simplify complex concepts.
Exceptional analytics and data interpretation skills.
Understanding of UX/UI
Highly motivated, focused and results oriented.
Can work independently on own, but also part of a team.

Benefits: