Performance Marketing Lead - Birmingham, United Kingdom - FS1 Recruitment - Marketing, Digital & Creative Recruitment

Description

Our fast-growing client is currently seeking a Performance Lead to join their team on a permanent, full-time basis. The successful Performance Lead will deliver against paid media strategies for large scale B2B campaigns and will be responsible for end-to-end campaign management from planning, running, and reporting back insights.

Key Responsibilities:

• Lead the performance optimisations across our key client accounts, giving direction to the Growth Team into paid media optimisations
• Work across a variety of channels including Google Ads, Microsoft Ads, Meta, YouTube and LinkedIn
• Work with the Performance Director to deliver insights into campaign performance and recommendations through monthly presentations to clients
• The Performance Lead will develop campaign briefs for the team to ensure high standards of execution are followed
• Be a knowledge base for all things paid media, with a focus on how strategies can contribute to pipeline performance

Key Skills/Experience:

• Strong communication and presentation skills
• Solid understanding and experience in optimising media campaigns based on full funnel reporting for B2B
• Hands on experience planning and running multiple paid campaigns
• Channel experience mainly in Google Ads and LinkedIn Ads
• Strong quality control expertise
• Driven mindset, flexibility and a get-stuck-in approach