Advertising Operations Specialist - Edinburgh, United Kingdom - myGwork

Description

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.

Our EMEA Advertising Delivery team are looking for an adaptive, analytical and growth-driven Advertising Operations Specialist to join their team.

You'll be working in a close-knit team, across our advertising partners both big and small, to implement campaigns and use your acquired technical know-how to help influence the future of our ads business.

creation, planning, delivery, optimisation and reporting .

Working closely with our Commercial team and globally recognised brands to understand partner objectives and support the development of relevant advertising strategies.

Supporting the asset production management of campaigns by collaborating closely with in-house/external creative teams and freelance resources. Ensuring assets are produced on schedule, within budget and fulfil campaign objectives.
creatives
Identify possible risks to campaign delivery and put in place mitigation strategies.
Detailed campaign analysis to ensure advertisers are meeting their performance goals and that revenue opportunities are being maximised.
Provide varying levels of reporting on a weekly / bi-weekly / monthly or an end of campaign basis.

Collaborate closely with Skyscanner Advertising Product Teams to provide feedback, test partners and support to develop new advertising products for Skyscanner.

Supporting both Brand and Performance objectives, working across a wide range of clients from airlines to destination marketing organisations.

Strong communication skills used to influence and collaborate across both internal and external teams to deliver projects.
Attention to detail and experience managing operational tasks in a digital environment. Previous experience working with Ad server platforms, Project Management tools, CRM tools, Content Management Platforms and Social Advertising Platforms.
Data-driven, using analytics to guide campaign decision-making and optimisation. Previous experience using data visualisation and data processing tools.
An understanding of growth marketing and the levers needed to launch and optimise campaigns successfully.
You're innovative, very creative, and constantly looking for ways to sell Skyscanner
This role may require some travel to partners and teams in other offices.
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