Demand Generation Manager · MEDDICC TOWERS, MEDDICC, PH · Fully Remote - United Kingdom - Meddicc Ltd

Description

Position Title: Demand Generation Manager

Department: Media

About MEDDICC:

We're a team of folks all brought together by our drive to combine our energy and expertise with the opportunity to build something incredible.

MEDDIC is a B2B sales framework that has been around for over 25 years. It is used by the best companies in the tech industry. Our goal is to be the authority on all things MEDDIC and empower go-to-market teams to unlock their potential. Where we are different is that we are a product-first company.

Are you ready to level up?

The Team:

When we set out to build MEDDICC there was one overriding goal we had in mind – to build a place where we would want to work. Our guiding principles below all help us meet that goal;

Treat others how you want to be treated

Disarming Honesty

Be You

Best Practice - Unless You Know Better

Prudent not Parsimonious

Humor

Today we are a fast growing team, where a positive culture based on the above guiding principles is experienced everyday.

JOB SUMMARY: As the Demand Generation Manager, you will spearhead the development and execution of marketing campaigns aimed at driving demand and generating qualified leads for our products or services. You will show a strong sense of craft whilstleading planning and implementing marketing campaigns across multiple channels, including digital advertising, email marketing, social media, and content marketing. Your role will be pivotal in fueling revenue growth by effectively generating demand and nurturing leads through top of funnel activities.

We might be biased, but this is a truly exhilarating opportunity for someone to step in and take the lead on all aspects of demand generation, supported by the entire Media team, from videographers to graphic designers to content managers. As a media-first business, there are ample opportunities to innovate within our market and uphold our position as the leading authority. This is a brand-new role for an individual ready to make an immediate impact and someone who wants to drive sustainable revenue growth.

Key responsibilities:

Campaign planning and execution & Lead Generation

Lead strategic go-to-market campaigns for MEDDICC Membership and all of our core product pillars by building best-in-class nurture programs and multi-channel campaigns, your craving will drive you to look atincluding a/b testing, optimization and analysis. You'll be responsible for identifying technologies and marketing tools that enable effective and scalable demand-generation efforts.

Sales Alignment

You will collaborate closely with the revenue team to ensure marketing efforts align with sales objectives. This involves understanding sales needs and facilitating lead-handoff. By fostering strong communication and coordination between marketing and revenue, you'll ensure that campaigns effectively target and engage potential customers, driving revenue growth and achieving business goals.

Content Creation

Collaborating with the full media team to develop compelling and relevant content that attracts and engages target audiences, including blog posts, whitepapers, case studies, webinars and more.

Market Research

You'll conduct comprehensive market research and competitive analysis to inform marketing strategies. This includes analyzing market trends, customer behavior, and competitor activities to identify growth opportunities and tailor campaigns effectively. By utilising your Clockspeed, you'll stay informed about industry developments and customer preferences, you'll be able to position products or services strategically and deliver messaging that resonates with target audiences, maximizing the impact of marketing efforts.

Reporting

Your role involves monitoring campaign metrics, such as lead conversion rates and ROI, to measure effectiveness. Using data analytics tools, you'll gather insights to optimize strategies and improve performance continuously. By preparing and presenting comprehensive reports to senior management and stakeholders, you'll provide valuable insights into the impact of demand generation efforts on overall business outcomes, driving data-driven decision-making and ensuring the efficient allocation of marketing resources. We'll want to report on your impact from demand-gen ideation to revenue goals.

We'd love it if you ticked some of our boxes (but they're not essential to apply):

A proven track record of developing and executing successful demand-generation campaigns that drive tangible results for 3+ years, SaaS experience is advantageous

Self-starter with a growth mindset and ability to act with urgency.

Adept at working across multiple customer and prospect segments for new logo and upsell strategies

Passionate about marketing and its ability to impact revenue growth.

Digital-marketing first mindset; experience in digital advertising landscape, CRO strategies, and various marketing tools

Strong analytical skills with the ability to analyze and interpret data, and use insights to drive action and results.

Ability to collaborate effectively with team members.

Ability to manage multiple projects and meet deadlines.

Excellent Communication and Coachabilityto take direction and feedback.

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