Chief Marketing Officer - London, United Kingdom - Marketing Talent | Marketing Recruitment Experts

Description

Job Description

Chief Marketing Officer – B2B Publishing - London - 6 Month Contract (Full Time)

Hybrid working (c2-3 days per week in Central London office)

Fixed Term Contract - PAYE (£six figure package) - strong possibility of extension or turning permanent

*You must have strong B2B publishing (subscriptions and events) experience to be considered for this role*

Amazing opportunity to join this fast-growing London based B2B Publishing brand as an interim CMO, taking a lead role in creating and delivering the marketing roadmap for international subscriptions and events.

Leading a small marketing team across their Subscription products and Events portfolio (c4-5 international conferences, awards and seminars), you will help drive new subscriptions and delegate/sponsorship revenues.

There will also be opportunities to travel to the events.

Required Experience:

• Experience as a CMO or Senior Marketing Director at a successful B2B subscriptions and events business
• Strong experience in B2B publishing, subscriptions and events
• Strategic, entrepreneurial thinker, with strong leadership skills
• Proven experience of building and managing multi-skilled marketing teams
• Experience in corporate re-branding projects
• Proven experience of delivering marketing-led results in B2B information businesses
• Demonstrable experience growing inbound leads linked to sales targets
• Subscription Lead Gen and Event Marketing
• Demonstrable experience with successful marketing campaigns and digital technologies (e.g. digital advertising, social media, email marketing, SEO/SEM)
• Expertise of CRM and Marketing Automation software (preferably Hubspot and Salesforce)

Key Responsibilities:

• Leading and managing a marketing team of 5 across Subscription products and Events
• Working with the CEO and Executive Management Team to develop and execute a high growth marketing strategy
• Identifying and recruiting new skill sets to grow the team
• Setting clear goals and expectations and evaluating team performance regularly.
• Designing and implementing new marketing strategies that align with business strategy and targets
• Leading marketing to support sales targets for events and digital
• Developing the lead generation strategy for subscription new business
• Leading the launch of our new company and product brand strategy
• Reporting key metrics to the CEO and Board
• Developing the events as a funnel for subscription lead generation
• Develop top quality go-to-market materials for all products
• Collaborating with editorial, event, sales, research and product development teams
• Ensure effective management of CRM and marketing automation systems

This is an exciting opportunity for an energetic and forward-thinking senior marketer in the publishing, subscriptions and events sector, or somebody who is moving up from a Head of Marketing role, who wishes to push themselves to the next level.

Key words: CMO, Chief Marketing Officer, Marketing Director, B2B, publishing, media, events, subscriptions, SaaS, online, mobile, acquisitions, renewals, retentions, roadmap, development, social media, content, automation, budgets, revenue, permanent, London, UK.