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- Manage marketing strategy for all business units across EMEA:
- Internal relationships with key stakeholders and business heads within the company
- Work with central marketing team to brief in projects for business units and request support from various marketing functions.
- Line management of 3 members of staff across UK, Germany: developing team members' scope of work and direction, supporting team members.
- Management of EMEA Events strategy and processes for third party and hosted events, including liaison with US events team for global alignment.
- Manage PR strategy and agency relationship for EMEA
- Advertising campaigns
- Lead generation campaigns
- Work as go-between for business: knowledge of each business unit within the organisation is key. The role requires ability to translate requests from front office staff into marketing strategy, and direction of marketing services teams to deliver on requests.
- Manage strategic planning for each business line across EMEA: focus on target audience, positioning, product, messaging, and distribution.
- Manage marketing projects for EMEA, including booth design, advertising (print/digital), brochures, sell sheets, social campaigns, product launches and other marketing communications projects. Work with central marketing delivery team to ensure timely turnaround; manage feedback between marketing and stakeholder team.
- Manage PR strategy alongside media agency.
- Coordinate with external vendors on print collateral for quality and on-time delivery to various events and locations worldwide.
- Evaluate opportunities for advertising and sponsorships for departments.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Work with Legal & Compliance to ensure StoneX processes are followed.
- Maintain corporate branding standards and marketing procedures for EMEA business lines
- Experience in organising hosted-seminars, virtual events, customer appreciation events and third-party tradeshows required as part of the management of the events team, however day-to-day event management will not be part of the role.
- Manage events team members and ensure adherence to company-wide event policies and processes.
- Bachelor's degree or equivalent
- Extensive experience in marketing
- Knowledge of Financial Services sector vital
- Experience managing a marketing team is a must
- Preferred platform/CRM experience: Salesforce, Cvent, On24
- Excellent written and verbal communication skills
- Excellent organisational and planning skills
- Strong problem solving, negotiation, and interpersonal skills
- Ability to multi-task, manage a variety of projects and work effectively with a variety of individuals, vendors, businesses, etc.
- Proficiency with MS Office products required
Vice President of Marketing - London, United Kingdom - StoneX
Description
Overview
Permanent, full-time, hybrid (3 days per week in an office) #LI-Hybrid #LI-MH1
The VP Marketing, EMEAis responsible for strategic marketing communications planning across EMEA – including managing the event and tradeshow team for EMEA – to support business development and front-office staff.
Direct line manager of 3 members of staff.
Responsibilities
General Overview
Marketing
Events
Qualifications