- Oversee the setup, launch, and optimisation of digital advertising campaigns on our websites
- Coordinate and manage the execution of digital advertising campaigns across various publishing platforms, including websites, mobile apps, and newsletters.
- Oversee ad trafficking processes, including the scheduling, placement, and rotation of ads across digital properties.
- Collaborate with advertisers and creative teams to ensure the timely delivery and proper formatting of ad creatives.
- Implement and manage ad creative testing and optimization strategies to improve engagement and performance.
- Evaluate and implement ad serving technologies and platforms to streamline ad operations processes and enhance monetization opportunities.
- Conduct regular quality checks to ensure that ads comply with industry standards and publisher guidelines.
- Serve as the primary point of contact for advertising clients and agencies regarding campaign setup, performance, and optimization strategies.
- Collaborate with sales, editorial, product, and technical teams to align advertising initiatives with overall business objectives and audience engagement strategies.
- Analyze ad performance data, including impressions, clicks, and revenue, to identify trends, insights, and opportunities for optimization.
- Generate regular reports and insights for internal stakeholders and advertisers to demonstrate campaign effectiveness and ROI.
- Demonstrable experience within the programmatic display landscape
- Comfortable building relationships with clients and creating value-driven proposals across multiple channels
- Strong influencer with exceptional negotiation and communication skills
- Ability to network and build senior client relationships
AdOperations Manager - Manchester, United Kingdom - THG
Description
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers.Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.
We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
Responsibilities:
Experience:
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.