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    Interim Marketing Exec - Reading, Berkshire, United Kingdom - CPS

    CPS
    CPS Reading, Berkshire, United Kingdom

    3 weeks ago

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    Description
    Duration: 6 Months Fixed TermObjective:The Interim Marketing Exec. will be responsible for re-invigorating the marketing efforts around Managed Service Provider (MSP) offerings at CPS.

    This role involves strategic oversight and execution of marketing activities, both internally to align and energise the sales team, and externally to enhance customer engagement and acquisition.


    Key Responsibilities:

    Strategic Marketing Planning:

    Develop and implement a comprehensive marketing plan covering short-term (0-6 months) and long-term (6mths > 2 years) strategies aimed at promoting MSP services.

    Analyse competitive market landscapes and adjust marketing strategies to meet business objectives.


    Event Management:
    Plan, execute, and oversee events with the support of MSP Subject Matter Experts (SMEs) / Head of Practice. This includes logistics, content, and overall event strategy.

    Coordinate with marketing colleagues for the setup and successful execution of webinars, and support on how to utilise other event-related technologies e.g.

    Teams for webinars and email marketing.


    Internal Marketing and Change Management:
    Drive internal marketing initiatives to ensure sales team alignment with MSP marketing strategies.
    Facilitate change management processes to secure buy-in from internal stakeholders, promoting a cohesive approach to MSP marketing.


    Content Creation and Management:


    Oversee the creation of engaging content that resonates with both internal stakeholders and potential customers, including social media posts, blog articles, white papers, case studies and videos etc.

    Ensure consistent messaging across all platforms that aligns with CPS' brand and MSP objectives.


    Cross-Functional Collaboration:
    Work closely with sales, customer service, IT, and other departments to ensure that marketing strategies are integrated across the company with consistent messaging

    Market Intelligence:
    Keep abreast of industry trends, technological advancements, and competitor strategies to maintain competitive advantage

    Customer Insights and Feedback:
    Develop feedback loops with customers to gather insights that inform marketing strategies and product offerings

    KPIs and Metrics:
    Define and track marketing metrics and KPIs to assess the effectiveness of marketing activities and adjust plans as necessary

    Budget Management:
    Manage the marketing budget for MSP-related activities, ensuring efficient use of resources and maximizing ROI

    Reporting and Documentation:
    Provide regular reports on marketing activities, outcomes, and strategic insights to the CTO and other key stakeholders

    Skills and Qualifications:
    Proven experience in marketing management, preferably within the technology or managed services sectors.
    Strong understanding of digital marketing, content creation, and event management.
    Excellent communication and interpersonal skills, with the ability to engage and influence both internal teams and external partners.
    Analytical mindset with strong problem-solving abilities.
    Ability to manage multiple projects simultaneously and meet tight deadlines.
    Degree or similar in Marketing, Business Administration, or related field.

    CPS BenefitsHybrid working (work from where you choose to, whether home, the Green Park, Reading office, a regional Landmark location, or a coffee shop Initial onboarding will take place in the office, and you should be prepared to travel to the office/agreed location for team meetings9 Day FortnightPMI with Vitality HealthMedical Cash Plan with MedicashIncome Protection with YuLifeDeath in Service with YuLifeEmployee Assistance Programme via Health Assured25 days holiday – increasing to 26 days after 1 year, to 27 days after 2 years and to 28 days after 5 yearsYour birthday day offAccess to Costco MembershipSalary Sacrifice Scheme, applicable to:
    Workplace Pension contribution is currently 5.5% of qualifying salary (above legislated minimum and will increase if we achieve certain business targets)

    Employee contribution is 4% of qualifying salary (legislated minimum but you can elect to increase)Discounted Gym MembershipCycle SchemeHoliday Exchange Scheme:

    buy up to 10 additional day per year and sell up to 5.In addition, these are just some of our cultural benefits Quarterly and annual star performer awards – voted for by your peers and colleaguesSpot Awards of £25 and up, to instantly recognise excellence in you and your colleaguesAnnual professional and personal training budget to support your PDPCareer Development FrameworkReward schemes that are designed to thank you for your hard work and make life a little more affordable.

    Monthly employee experience/engagement surveyQuarterly company meetings - at least one, usually the kick-off in March/April, will be in-person. Duration is generally 2 or 3 days and location changes every year. Social/team building events, organised by our incredible Employee ForumRegular, meaningful 1 to 1sNo arduous annual appraisal process – your line manager will hold a progress meeting with you quarterly, as a minimum, to review and realign your objectives and your PDP as appropriateLong service recognition at 5, 10, 15, 20 years and onwards Award winning culture Great Place to WorkTM Nov 24 to Nov 25
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