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    Marketing Manager - London, United Kingdom - Lipton Media

    Lipton Media
    Lipton Media London, United Kingdom

    2 weeks ago

    Default job background
    permanent Marketing / Advertising / Public Relations
    Description

    Marketing Manager

    £40,000 - £50,000 + Bonus

    Hybrid Working (1-2 days office based)

    London

    Award winning media business specialising in data and information for the aviation industry seeks highly talented Marketing Manager to join their rapidly growing team.

    The Marketing Manager will help to plan, organise and execute innovative marketing campaigns primarily across a mix of integrated solutions ranging from podcasts, reports, analytical pieces and articles.

    The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget.

    The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

    We are also looking for someone who is naturally curious and inquisitive, out going and enjoys networking. There will be scope in this role to attend events and meet with the industry.

    Candidates with a genuine interest in technology, specifically AI is highly advantageous.

    Key Responsibilities: Marketing Manager

    • Planning and delivering cross-channel digital marketing campaigns
    • Assisting with the design, production and distribution of all promotional materials relating to the portfolio
    • Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
    • Using digital channels and technologies to enhance the online presence of the business
    • Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
    • Continuous analysis and evaluation of marketing campaigns to improve performance Key Knowledge & Skills Required:
    • 4 years + in digital marketing
    • Solid understanding of the digital media landscape
    • An interest in cutting edge tech especially AI/Tech would be great
    • Proven ability to learn new tools and software quickly and independently
    • Strong experience in areas including insight development and audience segmentation
    • Literate and numerate with exemplary verbal and written English
    • Proficient in Microsoft Office programmes
    • Experience using a CRM system such as Pardot or Salesforce
    • Experience using a website CMS
    • In depth knowledge of marketing performance metrics
    • Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations

    Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.

    Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.

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