- You will proactively ensure a thorough understanding of the brand, product and overarching strategy for the project you are assigned to – ensure your research is appropriate to the campaign's direction
- You will work with the Senior Planner and/or Head of Strategy to lead in strategic activity. Ensuring that the team's outputs are in line with client expectations
- You will take responsibility for the shaping and delivery of the research and insights for your own projects
- You will proactively liaise with the relevant Account Handler to identify how research findings will be used to inform campaigns KPIs
- You will perform competitor analysis reviewing activity, behaviour and data to identify strengths and weaknesses. Make informed recommendations based on your findings that support the strategy
- You will develop strong collaborative relationships with Account Handlers and Creatives on your team, in order to push the brief to its potential
- You will be able to effectively interpret insights presented by a Planning Executive/Research Executive to shape the strategy for a project, presenting your ideas to the Senior Planner with a clear rationale
- You will grow and utilise the strategic toolkit and have a strong knowledge of various research tools in order to support in any research you conduct
- You will proactively ensure that the strategy is considered and adhered to throughout all stages of the project's life cycle
- You will be adaptable to working across digital projects, extensive research projects, brand development and workshops depending on the project
- Hybrid Working
- Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service
- Option to buy, carry or sell holidays
- Early Friday finish throughout the year
- Seasonal working hours
- Enhanced family leave, pay and return to work benefit scheme
- Extensive L&D support
- Sabbatical opportunities
- Season ticket interest free loans for travel
- Cycle to work scheme
- Life insurance (4x salary)
- Company pension scheme
- Fully compensated company events
- Volunteer days
- Wellbeing programme including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays and much more
- +Medicash healthcare benefit
- 24/7 access to a free, confidential, and independent Employee Assistance Programme
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Brand Planner - Manchester, United Kingdom - Havas Lynx Group
Description
What if your expertise could help someone, somewhere, to live a better life?
Helping children living with juvenile idiopathic arthritis to communicate their pain, giving people with psoriasis their confidence back, shocking 2.3 million HCPs into taking action against second heart attacks to proving to the world that eczema isn't a skin condition.
Havas Lynx Group is a creative communications agency dedicated to changing the way the world does healthcare communications for the better. We are committed to bringing about change. Change informed by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people's lives.
Everything this company achieves, every life it saves, every penny it makes, every policy it changes, every award it wins, is down to everyone that works here.
Our role
The role of a Planner will see you apply your strong strategic knowledge and inquisitive nature to shape, inform and support your project's strategy. You will take ownership of your own projects demonstrating a good understanding of the industry and the brand. You will cultivate good relationships with your clients and colleagues. You will work collaboratively with all disciplines in your team in order to feed into the briefing process of projects, playing an integral role in your agency, working with your team to develop and implement the overarching strategy, which acts as the foundation for your team's campaign. Your knowledge and experience will be used to support the Senior Planner to mentor Planning Executives in the team and help develop their capabilities.
What you can expect to be doing:
What you can expect from us
A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It's a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.
You can also expect a whole host of benefits, including:
