Content Marketing Manager - Manchester, United Kingdom - Orchard Agency

Orchard Agency

Verified Company

Manchester, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Content Marketing Manager
Remote (Northwest)
40-45k
The role

Working in collaboration an in-house videographer / designer, course writers and senior management, this role will see the Content Marketing Manager develop the Content strategy with the aim of increasing awareness, engagement, and sales.

The role will seeyou

Auditing the company's current activity
Developing a content and engagement strategy to evolve their existing activity, across social media and web content
Working with course writers, the videographer, and external creative support to ensure that content is engaging, inspiring and generates leads / sales.
Content will span new course launch campaigns, existing course promotion, success stories, conversational engagement activity, and much more
Using a data led approach to both initial strategy and ongoing monitoring of content and campaign success, using insights to inform and influence future activity and improvements, both with channels under your remit, and within the wider marketing mix (egpaid social, paid search, seo)
With assistance from the customer support team, managing a community of over 2m, engaging them through a wide array of strategies and campaigns, including competitions, interviews / testimonials, promotions and more to develop discussion
Building relationships with key influencers on social platforms
Reporting in to stakeholders on performance and strategy

The Person
- over 5 years experience in defining content strategies across digital channels including the main Social Media platforms
- the ability to take complicated information and create simple, easy to understand and engaging content
- excellent written work, with experience of writing for social, blogs, web copy and marketing content such as video scripts, competitions, testimonials
- demonstrable experience of successfully managing the scheduling and delivery of large social and content campaigns
- experience in engaging, growing and managing social communities, from strategy to interaction / discussion

Commercially focussed on working towards marketing goals with the ultimate goal of increasing revenue while maintaining a great reputation
Driven and self motivated, whilst this is a collaborative company the role is fully remote

The Company

Job Types:
Full-time, Permanent

Salary:
£40,000.00-£45,000.00 per year