Social Media Executive - West Drayton, United Kingdom - RWC
Description
Company
RWC and our family of brands develop safe, sustainable and efficient solutions through a range of engineered and innovative products for plumbing and heating, smart homes and specialist industries around the world.
We offer a complete range of pipes, fittings and valves to help our customers deliver, control, optimise and solve in innovative, reliable, and simple ways every day.
Our Values
At RWC, you will see a reflection of the shared beliefs, sheer dedication and focused ethics of every single member of our team.
There are no barriers and no dividers.
We're an open company with an open culture to match, encouraging company-wide conversations and listening to everyone's opinions to help us shape a better world.
SPIRIT:
Safety, Passion, Innovation, Reliability, Integrity, Together as one team. That is why we are at the forefront of shaping a better world, today and tomorrow.
Job Purpose
Managing all UK social media channels and campaigns, working closely with our creative agency and Digital Marketing Manager (EMEA) to sustain an engaging audience experience and to raise product and brand awareness.
Researching and analysing social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
Working with various internal stakeholders to promote company news through social media channels.Key Responsibilities Include:
- Management of the social media channels to ensure execution on UK social media platforms against agreed strategies:
- Day-to-day management of UK social media platforms, including Twitter, Facebook, LinkedIn and Instagram
- Develop content calendars for each channel that drive engagement and acquire new membership through paid, earned and owned activities
- Facilitate the production and scheduling of engaging social content, including videos and graphics in line with brand guidelines
- Ensure any engagements are effectively managed in a timely manner and escalated as appropriate
- Engage with internal stakeholders on company news for social media
- Observe activity from our sales team and share content where applicable
- Monitor competitor and industry lookalikes' content and report on findings
- Facilitate competition entries and organise and dispatch prizes
- Produce monthly reports to analyse performance, highlight significant findings and areas of improvement
- Work with the Digital Marketing Manager (EMEA) to share best practice with the local marketing teams in Continental Europe
- Marketingbased degree and experience in a Digital Marketing role desirable
- Proficiency in social media scheduling platforms desirable
- Google Analytics and CMS experience desirable
- Proficient in Word, PowerPoint, Excel and Outlook
- Solid understanding of the relationship between content and customer experience
- Good project management skills, delivering projects on time and in budget
- Good communication skills and excellent attention to detail
- Ability to selfmotivate and work in crossfunctional teams
- Ability to innovate and bring insight and new thinking to the team
- Proactivity and creativity when responding to briefs and pursuing growth opportunities
Benefits
- A competitive salary
- 25 days holiday
- Flexible holiday buy/sell scheme
- Recognition and reward scheme
- Internal and external learning and development
- On site Café (West Drayton site)
- Employee Assistant Programme
- Cycle to Work & Tech Scheme
- RWC is proud to be an Equal Opportunity Employer. RWC celebrates diversity and employment is based solely on qualifications and competence for a particular position, without regard on the basis of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all employees._
- Your information will be kept confidential according to General Data Protection Regulation (GDPR)_
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